More than SEO: ranking areas of St. Petersburg based on popular search queries of parents
Hello Habr!
Today, December 22, 2011, we published our second ranking of districts of St. Petersburg, evaluating them in terms of friendliness to children. And friendliness to children was rated on a scale set by Internet users: by the presence in the area of ​​answers to popular search queries on the Web. Now, the consumer votes not only “ruble”, but also search traffic.
Surely, there are quite a few parents among Habr's readers. How often do you use the Internet to find a suitable private garden next door? Internet-active not only parents, but grandparents are getting more and more. KidsReview.ru is still a very young project - a year and a half to the site - but already more than a million readers came to us precisely for background information on a specific geography. Readers are interested in not only the city, but also the area in it. It is clear that geolocation is the future, but collecting, checking, cataloging, and taking into account usability to publish information is a whole promising industry. We constantly listen to users and learn to help them find exactly what they are looking for.
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And what are St. Petersburg family people looking for? The most popular "keywords" of 2011 (in various combinations) are:
- New Year trees 2012,
- where to go with children and entertainment for children in St. Petersburg,
- museums of St. Petersburg for children,
- private kindergartens and schools in St. Petersburg,
- restaurants with a children's room in St. Petersburg,
- where to celebrate the child's birthday in St. Petersburg,
- swimming pools of St. Petersburg for children,
- children's dentistry St. Petersburg,
- children's medical centers of St. Petersburg.
The very rating of St. Petersburg areas convenient for living with children can be found here .
Back in 2011, parents often searched for “seven-seater cars”, “how to play in movies”, “Labyrinthum museum”, “Gallery on Ligovsky” and “First Frontier Cadet Corps of the FSB of Russia” :) The page of the last institution in the reference book was commented more often than others .
Today, December 22, 2011, we published our second ranking of districts of St. Petersburg, evaluating them in terms of friendliness to children. And friendliness to children was rated on a scale set by Internet users: by the presence in the area of ​​answers to popular search queries on the Web. Now, the consumer votes not only “ruble”, but also search traffic.
Surely, there are quite a few parents among Habr's readers. How often do you use the Internet to find a suitable private garden next door? Internet-active not only parents, but grandparents are getting more and more. KidsReview.ru is still a very young project - a year and a half to the site - but already more than a million readers came to us precisely for background information on a specific geography. Readers are interested in not only the city, but also the area in it. It is clear that geolocation is the future, but collecting, checking, cataloging, and taking into account usability to publish information is a whole promising industry. We constantly listen to users and learn to help them find exactly what they are looking for.
')
And what are St. Petersburg family people looking for? The most popular "keywords" of 2011 (in various combinations) are:
- New Year trees 2012,
- where to go with children and entertainment for children in St. Petersburg,
- museums of St. Petersburg for children,
- private kindergartens and schools in St. Petersburg,
- restaurants with a children's room in St. Petersburg,
- where to celebrate the child's birthday in St. Petersburg,
- swimming pools of St. Petersburg for children,
- children's dentistry St. Petersburg,
- children's medical centers of St. Petersburg.
The very rating of St. Petersburg areas convenient for living with children can be found here .
Back in 2011, parents often searched for “seven-seater cars”, “how to play in movies”, “Labyrinthum museum”, “Gallery on Ligovsky” and “First Frontier Cadet Corps of the FSB of Russia” :) The page of the last institution in the reference book was commented more often than others .
Source: https://habr.com/ru/post/135139/
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