
Good afternoon, Habr!
It so happened that I already wrote twice about innovation in a popular IM + client. Some time later, I was pleasantly surprised when I received an invitation from the developers to take part in the open beta test of their new multimedia messaging service “Beep”, which was actively held at various community sites (Android version on xda-developers.com, Blackberry on blackberrys.ru, etc.)
I, in turn, tested the work of the new IM + c Beep on Android 4.0 ICS.
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Today, the official launch of this service took place, and under Habrakat I will write a few words about him and my personal impressions.
First of all, it should be noted that the idea of ​​the service is not new and is not even original - IM clients learned to exchange files quite a long time ago.
The new service is positioned as a free alternative to SMS and MMS - in fact, if the data is not transmitted via Wi-Fi, and through the mobile network, traffic is still paid by the user. Fortunately, it is usually cheaper than SMS and / or MMS messages.

To exchange multimedia content, you do not need to create a separate contact list - all users who have IM + installed from Beep (and whose phone number matches the phone number in your address book) are displayed automatically. Personally, I don’t really like this approach, because if there are a lot of working and temporary contacts in the address book, all users using Beep will be added to the general list.
Comparison with existing analogues in general shows the presence of all relevant functions in Beep. Asterisks indicate applications that are not optimized for tablets.

Pleasant moment - Beep is completely free in both Lite and Pro-version IM +.
In service, the service showed itself to be ... Normal :) Photos and videos are not uploaded too quickly, when sent to another user, he receives a normal link to the downloaded content. You can send a photo, video, voice note or a link to the location. Delivery notifications work without any complaints. Push alerts are supported on all platforms.
The advantage of Beep can be considered its free and accessibility for all platforms - with the advent of this service, it will be possible to reduce the list of installed programs on the device.
As for prospects, the new service will have to conquer the audience in difficult times - because, apart from “stand-alone” applications (such as WhatsApp or Skype), it will have to compete with the built-in content sharing tools - iMessage on iOS, Gtalk \ Google+ on Android.
PS: As a bonus and motivation for installing IM + with Beep, it includes a new theme for Angry Birds from Rovio (for iOS version) :)
PPS: And in connection with the novelty, the cost of the Pro-version of IM + will be temporarily reduced to $ 1.99 (for all platforms).