Yandex.Direct takes into account the interests of users
Internet, August 23, 2007. Yandex.Direct has begun to openly test the display of advertising, taking into account the interests of Yandex visitors. The new technology will allow users to see predominantly interesting promotional offers, and advertisers even more targeted to target audiences.
User preferences are determined by their behavior on Yandex and member sites of the Yandex Advertising Network. Based on the analysis of this behavior, advertising is broadcast on partner sites. The display of advertising, taking into account interests, essentially depends on the user himself: his preferences change - the advertising offer changes as well.
“Behavioral targeting determines the target audience, even on those sites where it is impossible to do so within the context of the pages viewed. And such sites often have a very wide audience, ”said Vera Suslova, manager of the advertising technology department at Yandex. - Adding behavioral targeting to the context allows us to significantly increase the volume of the target audience, access to which we offer our advertisers. And on the first tests of the new type of targeting, it became clear that the CTR of advertisements that are displayed taking into account the interests of users is even higher than the CTR of thematic ads broadcast on the Advertising Network. ”
Yandex.Direct is constantly expanding opportunities to attract and evaluate a quality audience. To test this quality, Yandex.Metrika appeared in Yandex.Metrica’s clients since March 2007 - with its help, you can independently evaluate the actions of the attracted audience on your website.
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All user interest data processed by Yandex.Direct is protected by the Confidentiality Agreement. Yandex gives the user the opportunity to refuse to take into account his interests when displaying advertising. Settings for displaying interest-based ads are available on the page: tune.yandex.ru/adv .
company.yandex.ru/news/2007/0823/index.xml
User preferences are determined by their behavior on Yandex and member sites of the Yandex Advertising Network. Based on the analysis of this behavior, advertising is broadcast on partner sites. The display of advertising, taking into account interests, essentially depends on the user himself: his preferences change - the advertising offer changes as well.
“Behavioral targeting determines the target audience, even on those sites where it is impossible to do so within the context of the pages viewed. And such sites often have a very wide audience, ”said Vera Suslova, manager of the advertising technology department at Yandex. - Adding behavioral targeting to the context allows us to significantly increase the volume of the target audience, access to which we offer our advertisers. And on the first tests of the new type of targeting, it became clear that the CTR of advertisements that are displayed taking into account the interests of users is even higher than the CTR of thematic ads broadcast on the Advertising Network. ”
Yandex.Direct is constantly expanding opportunities to attract and evaluate a quality audience. To test this quality, Yandex.Metrika appeared in Yandex.Metrica’s clients since March 2007 - with its help, you can independently evaluate the actions of the attracted audience on your website.
')
All user interest data processed by Yandex.Direct is protected by the Confidentiality Agreement. Yandex gives the user the opportunity to refuse to take into account his interests when displaying advertising. Settings for displaying interest-based ads are available on the page: tune.yandex.ru/adv .
company.yandex.ru/news/2007/0823/index.xml
Source: https://habr.com/ru/post/13456/
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