We launched a new startup: Pinme.ru

Last week, a social service for storing and sharing images Pinme.ru was launched on Wednesday. This is a new investment project of the company Fast Lane Ventures , which was created on the basis of the startup model Pinterest.com , which, according to Alexa.com, occupies the 327th place in the world in attendance and the 55th in the United States.

The concept of the project is a virtual corkboard to which you can pin a picture or photo with a pin, which is reflected in the logo. In the case of pinme.ru, these are pictures from an Internet that you can save in your profile on the site. To do this, you just need to run the script saved in the browser bookmarks. From each image you can go to its original source in the network, which provides these resources with a large reverse traffic, and for the user turns the service into a convenient storage of graphic information without departing from the context in which it was copied. Why this may be needed? An interesting case (using pinterest.com as an example) is described in the LJ community art_of_shopping - you can save pictures from the product catalog in an online store, and later return to it to make a decision - unlike the “basket” in the store itself, your saved goods will not go anywhere if you reboot or go online from another computer. In fact, this is such a notebook, like Evernote, only in pictures.

The creators of the project themselves are focusing on the social component, the ability to share and comment on the photo, calling it "Twitter for photos."
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Where is business here?

The pinme.ru shareholders are Fast Lane Ventures (among the projects are the online shoe store Sapato.ru, the discount service Kupibonus.ru), the Direct Group (invested in Ozon.ru, KupiVip.ru) and eVenture Capital Partners (invested in the former discount Darberry service - now “Groupon Russia”). Three companies at the "seed stage" invested $ 1.3 million in pinme.ru, - Kommersant writes . The total amount of funding for the social network, according to the newspaper, will be $ 6.7 million.

Fast Lane Ventures expects that in three or four years the capitalization of pinme.ru will grow to $ 100 million. Cost pinterest.com a year after launch reached $ 200 million.

Team

Above Pinme.ru is an experienced team of internet builders headed by Sasha Danilov, who has experience of successful startups behind them, who built from scratch and led the sales department of the Odnoklassniki social network. RU.

One eye

The service works by invites. It's easy to get an invite - just leave your email, and after a while you will receive an invitation. When I saw the authorization buttons on the social network on the login page, I tried to cheat and log in this way, but it was not there: in order for this to work, you need to attach your account to them, and in order to get it, you must first wait for the invite - so detailed The service review is delayed until the next time.



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