Google has decided on advertising on YouTube
Google has finally chosen a way to advertise on YouTube. After several months of testing various methods of displaying advertisements, the company decided that it would show ads within a few seconds at the bottom of the video.
15 seconds after the start of the video playback, a translucent advertising banner will appear at the bottom of the player, occupying approximately one fifth of the screen. If the advertisement is ignored, it will automatically disappear in 10 seconds. If you click on the advertising banner, a new layer will appear on top of the video being played, already with video ads: after viewing it, the original recording will resume playing. When viewing the video a second time, no advertising will be displayed. Google considered this ad serving model less intrusive.
According to Eileen Naughton, head of Google’s media platforms, advertisers will pay $ 20 for every 1000 impressions.
15 seconds after the start of the video playback, a translucent advertising banner will appear at the bottom of the player, occupying approximately one fifth of the screen. If the advertisement is ignored, it will automatically disappear in 10 seconds. If you click on the advertising banner, a new layer will appear on top of the video being played, already with video ads: after viewing it, the original recording will resume playing. When viewing the video a second time, no advertising will be displayed. Google considered this ad serving model less intrusive.
According to Eileen Naughton, head of Google’s media platforms, advertisers will pay $ 20 for every 1000 impressions.')
Source: https://habr.com/ru/post/13441/
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