Another Google purchase is RightsNow
Google is going to buy (in fact, the transaction is already underway) the company RightsNow. The latter is engaged in the development of a special kind of software that is responsible for the automatic accrual of money to rightholders (in general, it concerns only the musical sphere). Since Google is actively promoting its own videos (YouTube) and music (Google Music) services, plus collaborating with music publishers, RightsNow technology may well come to the court.
Generally speaking, the system of deductions to holders is very difficult. Each copyright holder, each music publisher sets its own rules of the game, which means the payment of deductions for a complex system of interest. In this case, it is necessary to link the ownership of any of the “reserved” tracks to a specific rightholder, with all the ensuing consequences in the form of the need to calculate charges for each track separately.
Difficulties may also arise when calculating deductions for each track or album sold. But in the case of the need to pay deductions for listening to, and not downloaded tracks, all this can become even more complicated. Here, RightsNow is developing the technology for automatically calculating the percentage of deductions on the purchased / listened tracks with the possibility of introducing an automatic payment system to copyright holders.
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Unfortunately, the amount of the transaction, that is, the purchase price of RightsNow, is still unknown. Perhaps the price will be announced later. Google believes that the technologies of the purchased company will help the corporation to settle accounts with all rights holders in automatic mode.
Via zdnet
Generally speaking, the system of deductions to holders is very difficult. Each copyright holder, each music publisher sets its own rules of the game, which means the payment of deductions for a complex system of interest. In this case, it is necessary to link the ownership of any of the “reserved” tracks to a specific rightholder, with all the ensuing consequences in the form of the need to calculate charges for each track separately.
Difficulties may also arise when calculating deductions for each track or album sold. But in the case of the need to pay deductions for listening to, and not downloaded tracks, all this can become even more complicated. Here, RightsNow is developing the technology for automatically calculating the percentage of deductions on the purchased / listened tracks with the possibility of introducing an automatic payment system to copyright holders.
')
Unfortunately, the amount of the transaction, that is, the purchase price of RightsNow, is still unknown. Perhaps the price will be announced later. Google believes that the technologies of the purchased company will help the corporation to settle accounts with all rights holders in automatic mode.
Via zdnet
Source: https://habr.com/ru/post/134394/
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