According to
Business & Financial Markets , Google intends to buy a controlling stake in the largest archive of print media in Russia,
Integrum .
Needless to say, in the era of the development of digital technology, when the prices for megabytes are falling endlessly, in Russia it still has not happened to be competition in the very interesting market of media archives. Widely this question puzzled companies:
Faktiva ,
Public ,
Medialogia , and, in fact, Integrum. No interest from the sharks of the business is due to the fact that the media market in the former post-Soviet space is incredibly saturated (otherwise, how to explain the miserable $ 10 million for total control of printers all over the country). It would seem that the GDP is at the level of almost Bangladesh, but no, each squad is in a hurry to publish their own combat leaflet, and immediately begin to replicate it. Currently, the traditional print media in the country is about 60 thousand units. In demand, regularly read no more than 1800 (half of this amount by subscription).
Each of the listed companies serves the existing media archive under its unique marketing sauce. Here you can select companies with a more human face towards the consumer, with a more "technological" face, with algebraically-pointed features, there are also outright thieves and bigots, in general - everything is like in life. There are smaller sticking fish that, using the services of giants, transform the data into specific reports for specific customers. Such players - the sea is immense! As for the original sources, as the country should be without copyright, in most cases the publisher does not know that they are being traded for money, much more than direct activity brings. More it concerns the press on the periphery. Companies content providers and all the mystery behind seven seals, and it must be supposed, explainable. It comes to mind that the company "
R-story ".
Google promises to buy for $ 10 million. Integrum! And it will be necessary to pay and twenty and thirty, if required. Just a new column will appear in the search results with transcripts (possibly pdf) of the texts of the Orenburg Week, the Samara Gazette, the Ulyanovsk Truth, etc.
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I pushed off from the
publication .