Results of the first practical seminar on effective email marketing

Usability of email-mailings and how to make headlines correctly - we discussed this and much more at a seminar on “Practical email marketing: increasing sales” on December 1 in St. Petersburg.

The seminar was organized by the MailingDay email-marketing school with the support of Unisender. A one-day event held in the very center of St. Petersburg was attended by more than 40 participants - managers and heads of companies from various industries. Topics of reports, as well as a preliminary announcement of the upcoming Moscow event in January, read under the cut.

The marketing day began with a speech by Tatyana Kazykina , the project manager of the Agency for Information Marketing. The topic of the presentation was the basics of email-business mailings: where to start your newsletter, what types of mailings are and what tasks they decide, what type of newsletters to choose for your tasks.
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Then Alexander Nosach took the floor, MailingDay’s director of email marketing and Director of DirectList gave a presentation on “Mailing recommendations = effective sales”, where he spoke about the service provided by his service: recommendations that are embedded in your newsletter. If you have a client base, which, as you think, other services of another may be of interest, you can integrate their advertisements into your newsletters using the Direct List .

Andrei Burmus , a spokesman for Unisender , spoke on the topic “We are returning customers using mailing lists”, presenting some interesting examples of how companies managed to return customers who once made a purchase from them and forgot about them. By the way, some of the examples were in our article " The most interesting advertising letters ."



Olga Pavlova , director of the St. Petersburg UsabilityLab, gave a fascinating lecture on how to write letters correctly and in what language to speak with your addressees so as not to spoil relations:



Lead the blog " Niche Marketing " Nikolai Fedyanin leads the broadcast from the event on the hashtag #mdspb



Leonid Nikolaev , Head of Mail.ru Direct Services, made a report on “Service Rent” - his own mailings using the API, which presented in detail the features and benefits of working with Mailing@Mail.ru.



Also at the meeting, Natalya Chikova , Intelligent Emails Sales Director, spoke on how the letter header affects its effectiveness.

We will tell more about this and other topics on the pages of our blog - so add us to your blog and read!

Future plans

January 24, Moscow will host a seminar on the practice of using email marketing in conjunction with social media marketing (SMM). Although email marketing exists just as much as email itself, it is not going to die - new technologies and tools open up new possibilities. The trend of recent years - optimization and promotion in social networks - perfectly integrates with the mailing tools, allowing you to increase the effectiveness of both methods. This is the case when 1 + 1 = 3. Things are easy - it remains to learn how to use it all. At our seminar will be the masters of practical email-marketing, as well as representatives of the best SMM-agencies. Follow the announcements on this blog.