Google Algorithm Updates - Inside Search

Google regularly publishes in the official blog information on innovations and changes in search algorithms and issuing formats. Ten innovations and changes of this month:

1. Refine results for related queries. “Sometimes the search engine“ mixes up ”the results for queries that are similar to what the user enters. The change in the algorithm is intended to regulate the position of such requests in the issuance, not giving results to occupy high positions in cases where the initial request contains a rare word that was excluded in the alternative request. For example, if a user has entered the request [rare red widgets] (rare red widgets), then he will probably have little interest in links to pages that simply refer to “red widgets”, comments Matt Koats.
2. More complete indexing. This change has affected the position of the pages, requests for which can be attributed to the "long tail". The innovation has significantly increased the chances of such pages getting higher positions on relevant queries.
3. The new classifier of parked domains (clones or mirrors of the main domain). The new algorithm is able to automatically detect the presence of parked domains, which are usually of little use to users and often represent pages full of advertising. Thanks to the innovation of such domains are unlikely to be able to get a high position in the issuance of Google.
4. Google will get more search tips. Google is constantly trying to find a balance between user queries and search suggestions. In this regard, the new changes were aimed at making the mechanism for creating prompts for specific requests more flexible, so as not to distort the original request.
5. More recent and complete blog search results. To this end, Google made a number of changes to the blog index.
6. Orientation to the original content. In the fight for the prevalence in the issuance of the original content, Google added several additional “signals” to its algorithm in order to detect the true source of the content.
7. Instant results (Live results) for the Higher Football League and the Canadian Football League. The innovation allowed the search engine to provide users with the latest data regarding the results of matches and game schedules.
8. Orientation to the freshness of the search for pictures. The change affected the definition of the freshness of pictures on news requests, so that users can more often find recently added images in their output.
9. Minor changes in the interface for tablets. Google introduced a series of small color changes and worked with layers to improve tablet device usability.
10. Rewrote code for selecting top results. This code performs additional processing of the top. For example, he checks that there are not too many results from one site. Google developers rewrote it to make it more understandable, supported and flexible for further expansion.

And in general, Scott Huffman (Scott Huffman) - a representative of the company, a great fellow. He promises to keep us updated on changes.
Source: Google Inside Search