US Antimonopoly Committee authorized Google to buy Admeld

Back in June, there was news on Habré that Google is going to buy Admeld. It is worth recalling that Admeld is an advertising platform that makes it easy for webmasters to work with all sorts of ads. With Admeld, a site owner can easily allocate certain pages of their resource to display a certain type of advertising. According to the developers Admeld, this technology allows you to get the optimal profit.

Google is likely to use this technology for its own needs, extending AdSense capabilities. Note that almost immediately after Google representatives confirmed the company's intention to buy the Admeld platform, the US antitrust authorities suspended the transaction, launching a large-scale audit. And yes, the approximate "issue price", that is, the amount of the purchase, is 400 million dollars.
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The anti-monopoly audit did not last one month, and only a few days ago it became known that the US authorities gave the go-ahead to carry out the transaction. Now the corporation can complete all the procedures necessary for the purchase within a few days. According to representatives of the Corporation of Good, the transaction is one of the largest in the history of Google (to be precise, this transaction is in sixth place by the amount).

Over the past few months, Google has bought several medium and small companies involved in the development of various types of online advertising technologies. Experts believe that Google is going to actively develop its own technology for displaying graphic advertising. So far, most of the advertising from Google - text. It may well be that in a few months the corporation will announce the update of its AdWords platform and, accordingly, AdSense.

Via bloomberg