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Google opens the site with a description of the problem of cheating clicks

Google has launched a website, a “resource center,” which focuses on click-through issues, which are believed to be the main threat to the company, the main source of which is pay-per-click advertising.

Fake Click Google Specialist Schuman Ghosemajumder says the company has developed a new Ad Traffic Quality Resource Center website, primarily to give its advertisers a single place with complete information about fake clicks.

Google continued its offensive in the study of this topic and openly reported on their actions and the degree of risk in their advertising network from such actions.
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So, Google calls the basic methods of cheating clicks, methods of dealing with them and reports that less than 10% of clicks in Google advertising are incorrect, and only 0.02% are called wrong as a result of complaints from advertisers.

Source: https://habr.com/ru/post/13362/


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