
YouTube video hosting continues a systematic transformation, trying to get away from the chaotic set of home video commercials, with cats, children and other delights, to the status of a service that provides really high-quality content. Now Google is negotiating with many companies, trying to get new quality content for YouTube. Much has already been done, really a lot, and the other day Walt Disney joined the list of YouTube partners.
Now you can watch movies on YouTube, both normal and animated, rights to which belong to Walt Disney. True, at first all the content will be available only to Western users, it is not clear when residents of other countries will be able to watch these films and cartoons. Walt Disney will provide both old movies and cartoons, and new items. Plus, it is planned to place extra-content, such as reports from film sets and other things. All this will be available not for free, but in online rentals, so to speak. That is, the usual payment scheme for the right to view any materials will be used. By the way, content from Disney, Disney-Pixar and DreamWorks Studios will be added to the number of other materials available for the “rental”.
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It is worth noting that Walt Disney not only provides existing content for YouTube, but also creates new materials specifically for this service. In addition, through collaboration, Walt Disney hopes to increase the popularity of its own websites on the Web. Until now, the company has not been very eager to develop its services and resources, and now, according to the Walt Disney management, the time has come to do it.
However, this company owns about a third of the assets of the second most popular video hosting in the USA Hulu. Working with YouTube will help Walt Disney become even more competitive with other video content companies. Well, for users, all this is just a plus, because on the web you can watch everything your heart desires. It’s a pity, for the residents of the CIS countries, the Walt Disney bins on YouTube will be revealed when it’s not clear. But there are other options.
Via
businessweek