Lean startup on the turn
Lean startup, MVP, pivot are very popular expressions recently among people involved in launching new businesses. For those interested in primary sources I cite a link to the official website of The Lean Startup Movement . If we try to express the essence of the matter in several sentences, then the idea is as follows ...
1. It is risky to spend a lot of time on creating a large and full-featured product, as it can easily turn up at the stage of entering the market. Why? Because all the ideas that the authors of the project are thinking about, “what our users really need,” may not be true - and real users need not exactly the kind of product that the authors originally intended
2. This means that the product should be introduced to the market with the lowest possible functionality, which would demonstrate the basic idea of ​​the product for users. A product with such a set of properties is called MVP - minimum viable product.
3. After the product is brought to the market, it is necessary to analyze the reaction of the real users to it and, if necessary, make a pivot - a change in the development of positioning or the business model of the product on the go.
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Almost all successful (although, by the way, unsuccessful projects) actually made such “turns” (pivots) - there are a huge number of examples around us. I am even sure that many of the readers who started their projects went through this stage themselves. .
The first simple conclusion follows from this - the authors' confidence in the positioning, functionality and business model that they have at the start is often not justified. She needs a "twist" in order to earn.
There is a second, no less simple, though paradoxical conclusion - an idea that seems to be unworkable to the author may, as a result of the “turn” in the right direction, become quite a workable and relevant one.
In life, however, most of the authors of projects usually do the exact opposite.
They are absolutely sure they are right and believe that they have all the chocolate with the project and they only need money in order to conquer the world - although the statistics tell us that even this ingenious idea will need a "turn".
They try to tell as few people as possible about their project to strangers, although the reaction of normal strangers is at least a reaction to the project of future users, and this reaction can be the basis for a “turn”.
They discard the ideas that come to them, although these ideas can be earned after the “turn” in the right direction.
The proof of life, of course, is the reaction of real users to the actual project, because besides the idea, the quality of its execution is important. However, the release of even a “minimally viable product” takes time, and most often, money for its development and minimal market entry. Therefore, you can try to make a "turn" of the idea even before its implementation.
To do this, you need to thoroughly "turn around" this idea in a good company of like-minded people and experts, in order to listen to different opinions and try to look at it from the other side. A couple of days before being hoarse about talking about your idea to others, and listening to someone else's opinions to the pain in your ears, trying to turn it in your head with another acute angle.
And it brings results. Do not believe? You can see for yourself - and we will help you .
1. It is risky to spend a lot of time on creating a large and full-featured product, as it can easily turn up at the stage of entering the market. Why? Because all the ideas that the authors of the project are thinking about, “what our users really need,” may not be true - and real users need not exactly the kind of product that the authors originally intended
2. This means that the product should be introduced to the market with the lowest possible functionality, which would demonstrate the basic idea of ​​the product for users. A product with such a set of properties is called MVP - minimum viable product.
3. After the product is brought to the market, it is necessary to analyze the reaction of the real users to it and, if necessary, make a pivot - a change in the development of positioning or the business model of the product on the go.
')
Almost all successful (although, by the way, unsuccessful projects) actually made such “turns” (pivots) - there are a huge number of examples around us. I am even sure that many of the readers who started their projects went through this stage themselves. .
The first simple conclusion follows from this - the authors' confidence in the positioning, functionality and business model that they have at the start is often not justified. She needs a "twist" in order to earn.
There is a second, no less simple, though paradoxical conclusion - an idea that seems to be unworkable to the author may, as a result of the “turn” in the right direction, become quite a workable and relevant one.
In life, however, most of the authors of projects usually do the exact opposite.
They are absolutely sure they are right and believe that they have all the chocolate with the project and they only need money in order to conquer the world - although the statistics tell us that even this ingenious idea will need a "turn".
They try to tell as few people as possible about their project to strangers, although the reaction of normal strangers is at least a reaction to the project of future users, and this reaction can be the basis for a “turn”.
They discard the ideas that come to them, although these ideas can be earned after the “turn” in the right direction.
The proof of life, of course, is the reaction of real users to the actual project, because besides the idea, the quality of its execution is important. However, the release of even a “minimally viable product” takes time, and most often, money for its development and minimal market entry. Therefore, you can try to make a "turn" of the idea even before its implementation.
To do this, you need to thoroughly "turn around" this idea in a good company of like-minded people and experts, in order to listen to different opinions and try to look at it from the other side. A couple of days before being hoarse about talking about your idea to others, and listening to someone else's opinions to the pain in your ears, trying to turn it in your head with another acute angle.
And it brings results. Do not believe? You can see for yourself - and we will help you .
Source: https://habr.com/ru/post/133089/
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