How to make a project presentation (pitch book)
Note: the author of the text is Vsevolod Leonov, Academy of Farminers projects
Hello. If you have already done the exercise from Alexander Borodich and have written the elevator pitch, it's time to start working on a more detailed document (just a pitch, or pitch book), which you send to a potential investor after it has been bought into your elevator pitch.
This is a presentation of 10-12 slides with approximately the following structure:
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Executive summary - slide with elevator pitch.
The problem is - on this slide you describe the existing imperfections of the world / market / technology / applied niche. This is an important slide, on it you describe the problem you want to solve.
Example: The online tour booking market has been actively developing for many years and offers rich opportunities for those who want to relax. Most tour search and booking tools are built around a standard search interface that operates on the criteria “city, dates, hotel stardom,” and assume that the user knows exactly where he wants to go. At the same time, when people think about vacation, they often formulate their goal as “I want to go to the sea for $ 1000”. Between the decision to rest and the decision “where to go,” the user spends hours on the booking sites and makes dozens or even hundreds of requests, collecting and comparing information to answer the question “where to go to the sea for $ 1,000.”
Solution - on this slide, describe how you propose to solve the problem.
Example: we propose to create a tool for searching and booking tours that maximally supports the natural decision-making process about rest. The main search criteria will be “Recreation type” (sea / ski / world capitals / diving / exotic tourism), budget and travel dates. A typical request would be to “go somewhere next week for a thousand dollars” or “go to sea for a thousand dollars in November”.
Market : in this slide you describe the market for your service / application.
Example: the online booking tools market in the world is N billion dollars, in the next 5 years the market will grow by M percent.
Competitors : describe the main players in this market and their performance (if any).
User's value / Competitive advantage : on this slide, compare your service with your closest competitors. This is conveniently shown as a comparative table. Vertically competitors, horizontal functionality.
Business model : here describe, on what are going to earn.
Team : introduce the key people of your project, their roles and their previous working experience.
Current Status : Describe what is ready. Indicate when that is not yet ready.
Investment Required : Show how much money you want to raise. You can also indicate what proportion of the project you are willing to give to the investor, but this is optional. Detail what you need this money for (XXX for development, XXX for operating expenses, XXX for marketing). Be precise. The investor will not understand “we need from 3 to 7 million dollars, but we will take more if that”.
Approximately on this basis, presentations are being built that will prepare our projects for the demo day. These are key elements of the pitch book, but there is always something to add (and maybe remove) - a lot depends on the specifics of the project.
Hello. If you have already done the exercise from Alexander Borodich and have written the elevator pitch, it's time to start working on a more detailed document (just a pitch, or pitch book), which you send to a potential investor after it has been bought into your elevator pitch.
This is a presentation of 10-12 slides with approximately the following structure:
')
Executive summary - slide with elevator pitch.
The problem is - on this slide you describe the existing imperfections of the world / market / technology / applied niche. This is an important slide, on it you describe the problem you want to solve.
Example: The online tour booking market has been actively developing for many years and offers rich opportunities for those who want to relax. Most tour search and booking tools are built around a standard search interface that operates on the criteria “city, dates, hotel stardom,” and assume that the user knows exactly where he wants to go. At the same time, when people think about vacation, they often formulate their goal as “I want to go to the sea for $ 1000”. Between the decision to rest and the decision “where to go,” the user spends hours on the booking sites and makes dozens or even hundreds of requests, collecting and comparing information to answer the question “where to go to the sea for $ 1,000.”
Solution - on this slide, describe how you propose to solve the problem.
Example: we propose to create a tool for searching and booking tours that maximally supports the natural decision-making process about rest. The main search criteria will be “Recreation type” (sea / ski / world capitals / diving / exotic tourism), budget and travel dates. A typical request would be to “go somewhere next week for a thousand dollars” or “go to sea for a thousand dollars in November”.
Market : in this slide you describe the market for your service / application.
Example: the online booking tools market in the world is N billion dollars, in the next 5 years the market will grow by M percent.
Competitors : describe the main players in this market and their performance (if any).
User's value / Competitive advantage : on this slide, compare your service with your closest competitors. This is conveniently shown as a comparative table. Vertically competitors, horizontal functionality.
Business model : here describe, on what are going to earn.
Team : introduce the key people of your project, their roles and their previous working experience.
Current Status : Describe what is ready. Indicate when that is not yet ready.
Investment Required : Show how much money you want to raise. You can also indicate what proportion of the project you are willing to give to the investor, but this is optional. Detail what you need this money for (XXX for development, XXX for operating expenses, XXX for marketing). Be precise. The investor will not understand “we need from 3 to 7 million dollars, but we will take more if that”.
Approximately on this basis, presentations are being built that will prepare our projects for the demo day. These are key elements of the pitch book, but there is always something to add (and maybe remove) - a lot depends on the specifics of the project.
Source: https://habr.com/ru/post/132901/
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