It will be about the wonderful book by Alan Cooper, Robert Reiman, David Cronin “On the Interface”. This book presents a huge reservoir of knowledge of the authors, which opens the eyes to the creators of digital products.
Rereading this monumental work, I found an interesting phrase. She somehow escaped me until this time:
You can put lipstick on a pig, but it's still a pig 1(A pig is a pig, however much its beauty)
What is the exact wording of the idea of "cosmetic patching holes" in modern products. Web 2.0, cloud computing, distributed networks, SAAS are just implementation models. Few people know what goals the user has when working with a certain product.
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Products evolve, evolve, change, reincarnate, but remain far from the user. Maybe you paint another pig too?
Took a note. Periodically check the color of my pig. Maybe someone else will come in handy to create the next "magic interface"
2 by Cooper.
- Chapter 1. Modern design of digital products.
- Chapter 6. Step 4. The game of magic.