Imagine ... You came to the bus stop, well, until the bus pulled up, take out your mobile phone, turn on the IR port, direct it to a billboard and, voila, you have a game dedicated to a new film, for example, Transformers and a funny video -roller from, for example, "Ratatuya."

But this has long existed ...

What is Hypertag?

Hypertag is a way to give people access to some relevant information using their mobile phone or PDA. This system is implemented through the installation of IR and / or Bluetooth transmitters in billboards, posters, etc.
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The user turns on the wireless communication on his device, directs the device towards a special window (for the case of IR) and loads various advertisements or information for himself.



This way video clips and animations, melodies and audio clips, images and screen savers, games and applications, theater and movie posters that are associated with new films, books, music albums, concerts, festivals, and so on can be distributed.

On the one hand, we receive at our own request (and therefore unobtrusively) advertising, or rather even somewhat useful content for our portable device. On the other hand, the advertiser gets an interested client, or at least a person informed.

Not a single advertisement

Do not think that this approach is suitable only for the dissemination of advertising. Hypertag is successfully used in exhibition galleries and museums. For example, you approach the picture, admire, and then download to your phone a souvenir reduced copy of the work of art and its short biography. A similar technique is used in UK museums.

By the way

This type of marketing is called proximity marketing , which literally means proximity marketing. As far as I know, at the moment there is no intelligible translation of this phrase in Russian. Take note of (;

The official site is http://www.hypertag.com/ .

PS: Hypertag is not new. It has existed since August 2001, but since we practically didn’t say anything about it, I decided to share knowledge with you.