Integration of the AddThis sharing service with Google Analytics
This year, Google Analytics has a new report, Visitors> Social Functions . He, as you can guess, should show the interaction with the site through social buttons (like, share, etc.)
But to track each social button, it was necessary to create a callback function that would call the
You can read about this in Google Analytics Help: http://code.google.com/intl/ru-RU/apis/analytics/docs/tracking/gaTrackingSocial.html
And it was not a very convenient solution, because There can be a lot of social buttons on the site and each one will have to write a function.
Now there is a more elegant and simple solution for tracking social interaction. Namely, the integration with the service of social buttons AddThis . This service contains a fairly large base of social buttons and wide possibilities for customizing your widget.
To integrate the AddThis widget with Google Analytics, you need to add a small code to the widget call block:
As a result, the entire widget call block should look something like this:
Learn more about the integration here: http://www.addthis.com/help/google-analytics-integration
After visitors start clicking on the social buttons of the AddThis widget, the interaction can be seen in GA reports:
There is another interesting indicator in AddThis reports that GA does not have: “Virus” is the ratio of clicks on a shared link to the total number of share of that link.
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Source: Official Google Analytics Blog
ps successful tracking of social interactions on the site!
But to track each social button, it was necessary to create a callback function that would call the
_trackSocial be tracked by calling the _trackSocial method.You can read about this in Google Analytics Help: http://code.google.com/intl/ru-RU/apis/analytics/docs/tracking/gaTrackingSocial.html
And it was not a very convenient solution, because There can be a lot of social buttons on the site and each one will have to write a function.
Now there is a more elegant and simple solution for tracking social interaction. Namely, the integration with the service of social buttons AddThis . This service contains a fairly large base of social buttons and wide possibilities for customizing your widget.
To integrate the AddThis widget with Google Analytics, you need to add a small code to the widget call block:
<script type="text/javascript"> var addthis_config = { data_ga_property: 'UA-xxxxxx-x', data_ga_social: true }; </script> As a result, the entire widget call block should look something like this:
<!-- AddThis Button BEGIN --> <a class="addthis_button" href="http://addthis.com/bookmark.php?v=250"> <img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/> </a> <script type="text/javascript"> var addthis_config = { data_ga_property: 'UA-xxxxxx-x', data_ga_social: true }; </script> <script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js"></script> <!-- AddThis Button END --> Learn more about the integration here: http://www.addthis.com/help/google-analytics-integration
After visitors start clicking on the social buttons of the AddThis widget, the interaction can be seen in GA reports:
- Visitors> Social Functions> Interaction - Allows you to compare the main indicators of the site (the number of pages viewed per visit, the average length of time on the site, the rate of refusals, etc.), both included and did not include social actions.
- Visitors> Social Functions> Action - Allows you to compare the number of social actions (clicks Share, Like, etc.) for each source and different combinations of sources and actions.
- Visitors> Social functions> Pages - With the help of this report you can compare the number of social actions on different pages of the site. This data can be viewed both by source and by combinations of sources and actions.
There is another interesting indicator in AddThis reports that GA does not have: “Virus” is the ratio of clicks on a shared link to the total number of share of that link.
')
Source: Official Google Analytics Blog
ps successful tracking of social interactions on the site!
Source: https://habr.com/ru/post/132639/
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