Virtual Marketing in Second Life
Virtual marketing in Second Life has a huge impact on sales in real life. There are marketing companies whose business has been completely changed to brand marketing in Second Life.
A team of 24 avatars was hired and paid for by This Second Marketing before the release date of the film Harry Potter and the Order of the Phoenix. The virtual team of promoters interacted with other avatars, giving away IMAX T-shirts and glasses for free, emphasizing (advertising) IMAX cinemas.
Virtual fans wore white clothes with an IMAX logo and wandered around with the appropriate posters / placards.
What have they achieved? Virtual promoters distributed 300 movie tickets that were purchased in real, non-virtual IMAX cinemas.
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The company was able to reach 15 thousand users in its target audience, which has certain demographic characteristics. Now it can be called innovative marketing!
A team of 24 avatars was hired and paid for by This Second Marketing before the release date of the film Harry Potter and the Order of the Phoenix. The virtual team of promoters interacted with other avatars, giving away IMAX T-shirts and glasses for free, emphasizing (advertising) IMAX cinemas.
Virtual fans wore white clothes with an IMAX logo and wandered around with the appropriate posters / placards.
What have they achieved? Virtual promoters distributed 300 movie tickets that were purchased in real, non-virtual IMAX cinemas.
')
The company was able to reach 15 thousand users in its target audience, which has certain demographic characteristics. Now it can be called innovative marketing!
Source: https://habr.com/ru/post/13261/
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