I have long wanted to describe in detail how to work with the
Feedburner service, there have already been several notes:
In the comments I was asked to write about it. And here is the article in front of you. I tried to collect all the most important and valuable.
Feedburner at a glance
Feedburner is an RSS feed management service. With the help of the service, you can see statistics on your blog’s audience and even make a profit (I’m not aware of the use of advertisements from Feedburner in Runet - if someone specifies - I would be grateful).
Some official statistics:
- According to Nielsen / NetRatings, traffic at FeedBurner is growing more intensively than MySpace and Digg - an increase in attendance of 385% .
- Total number of feeds: 883,827
- Number of web publishers: 517,239
- Number of podcasts and video casts: 128,358
You can watch a short video on how to run your feed through Feedburner (although there is no easy way to read videos there):
Show Me How To Burn A Feed (3:14, 4.6 MB, no audio).
How are subscribers counted?
Feedburner determines the approximate number of subscribers who opened a feed within 24 hours. Consider the various types of feed readers and aggregators that request a feed every day. Different robots are not taken into account.
Both RSS subscribers and subscribers via e-mail are counted.
Supplement from konkoff (translation post Darrena Rose):
The Darren blog problogger.net published an article interview with Rick Klaw (one of the vice-presidents of FeedBurner) and the question was: “Why do the numbers of subscribers“ float ”and even depend on the day of the week?”
Klaw answered this question as follows:
When summing up the number of subscribers to the feed, we take into account the number of requests from readers' feed readers over the past 24 hours.
Basically, the audience of subscribers can be divided into 2 groups:
- RSS feed reader users
- readers using online readers.
In the first case, we (FeedBurner) analyze reader requests for the frequency of accessing the feed in accordance with the IP address, which can vary in principle.
In the case of online readers My Yahoo, Google Reader, Bloglines, Pageflakes, etc. the situation is a bit different. They constantly throughout the day, many times, remove the tape for readers. In this case, the services that provide information about their registered subscribers to RSS feeds come to the rescue.
At the end of the day, the data is summarized and the number of subscribers-readers per day appears in the statistics.
Fluctuations almost always occur due to users who use the computer in the “ON / OFF” mode. If their computer was turned off, then there were no requests to the tape, and therefore the “reader” does not count.
If you do not want someone to see the number of your subscribers, then you can disable it:
Publicize -> FeedCount -> Deactivate
Feedburner Optimization
In order for all RSS subscribers to go through Feedburner, you need to install the following plugin:
FeedBurner Plugin v2.2.Addition from
samlowry :
Now the plugin is officially taken under the wing of the FB, now you can find it here . The recommendation was written for WP + FB in the same manual : enable the Browser-Friendly Burner option (it is located in the Optimize tab). I also included SmartFeed - it improves compatibility with a large number of feed readers.
There is such a plugin for Drupal:
http://ftp.drupal.org/files/projects/feedburner-5.x-0.5.tar.gz (thanks to
uniqman for the link).
The subscription button should be visible very well. In addition, it is worth adding the form “subscriptions by e-mail”
After buying the service by the search giant Google, two features immediately became free:
- FeedBurner Stats PRO . Detailed statistics on your feed: who views which posts, where he clicks.
- MyBrand . You can make the feed address of the form: feeds.myexcellentdomain.net/MyFeedName instead of the standard feeds.feedburner.com/MyFeedName
I already use the first one, and I plan to fasten the second one.
How to view statistics
Look at your statistics on your blog, and detailed in the admin Feedburner.
')
But you can see someone else's statistics, if FeedCount is not disabled. I used this technique to remove the animation from some counters for
rating .
All picture counters have an address of the type:
feeds.feedburner.com/~fc/blogdimokru?bg=99CCFF&fg=444444&anim=0
Values ​​are as follows:
- Blogdimokru is my feed, for others enter their name (taken from the url of the feed: http://feeds.feedburner.com/blogdimokru )
- bg - background pictures
- fg - font color
- anim - animation (0 - no animation, 1 - with animation)
What did I forget?
If I forgot something, please remind me and I will add this article.