People don't like buying movies online

Representatives of the film industry have long understood that the future of their business is on the Internet. This is indicated by the popularity of online video, the boom of file-sharing networks, and the growth of e-commerce. Therefore, Hollywood studios are increasingly aggressively trying to open their own online stores selling digital movies. They are investing millions of dollars in it, but so far they are only pursued by failure.

A recent study conducted by Parks Associates showed that an absolute majority of users complain after buying a movie on the Internet: they are not satisfied with the range, price, or download speed. Another thing is P2P users. For some reason, they have much less discontent (in the graph they are taken into account in black columns).

Only 16% of users believe that online stores have a good selection of films, and only 13% think that the price at which films are sold is reasonable. Less than 20% said that at least sometime in the future they would try to buy a movie on the Internet - this experience was so unpleasant.

In reality, the online store in all respects worse than the usual supermarket with DVDs. Quality is worse, and the download process takes longer than buying a disc.