Apple's design success secret ...

... in the view of the world through the eyes of the user, not an IT specialist.

Set yourself a laugh Safari, try povydelyat text across the layout, in several blocks. You will see that the selection goes line by line, as if we are not in front of a wonderful layout, but a code typed on a typewriter (in this way, PDF readers deal with their texts, especially broken up by columns, but this is another tale).

So, our managers, who have never seen Safari in their eyes (thank God!), Mentally “render” the site in the same way - they have line breaks, the lines below, under the whole text, and so on. A div with a footer sees only a coder. By the way, all managers see a title in the text that precedes the bulleted list. I am already tired of proving to them that there is not a single title there, I show the source document in OpenOffice, the paragraph style is useless, the title in front of the content, and that's it.

Until I retrain myself to look at the case through the eyes of the user, success and attendants, like Apple, I cannot see.