Google learned to index Facebook comments
Matt Cutts announced another boost to Googlebot's “intelligence.” This time, the search bot learned how to execute AJAX / JavaScript to index various types of dynamic comments. Another “invisible” part of the web will now be placed in the search index. First of all, this concerns comments from the Facebook Comments platform, which is installed on tens of thousands of blogs and third-party sites.
The content of the JavaScript comments has already appeared in the Google index. If you search by the name of the author ( for example, Robert Scoble ), you can immediately see which comments he wrote on a given topic on various sites.
Recently, more and more individual blogs “crowds” comments on a third-party platform, for example, Facebook Comments, Disqus or Intense Debate. Most popular, of course, Facebook Comments. The blog owner is very comfortable because the trolls and spammers are cut off, plus an additional audience from Facebook is attracted (because comments from the social network automatically come to your blog if it’s a response to the blog that was originally left by the Facebook user on your blog ).
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Thus, Facebook delivers its content to you, and the discussion is conducted in parallel in your blog and in the social network. It is very powerful, except for Facebook Comments, no one can offer this functionality. In general, solid pluses. The users are also good: they do not need to specifically log in to the blog if they are already logged in to Facebook, and each comment in any blog can be automatically cross-posted to its page on the social network. Therefore, many popular sites, including TechCrunch, have long been transferred to the Facebook Comments platform.
Of course, the Facebook Comments plugin has some drawbacks. Firstly, it does not allow users from Twitter and Google to log in, not to mention those site visitors who do not have social network accounts at all. Secondly, there is no backup, so you can not get away from Facebook and pick up your comments. Thirdly, this kind of JavaScript comments are not indexed by search engines. So here you lose part of the audience and part of the search traffic. For most Russian-language blogs, the disadvantages obviously outweigh the advantages (we do not have so many people on Facebook), so Facebook Comments platform is not very active in our part of the Internet.
However, now you don’t have to worry about the third point: Google has learned to index Facebook and other JavaScript comments.
The content of the JavaScript comments has already appeared in the Google index. If you search by the name of the author ( for example, Robert Scoble ), you can immediately see which comments he wrote on a given topic on various sites.
Recently, more and more individual blogs “crowds” comments on a third-party platform, for example, Facebook Comments, Disqus or Intense Debate. Most popular, of course, Facebook Comments. The blog owner is very comfortable because the trolls and spammers are cut off, plus an additional audience from Facebook is attracted (because comments from the social network automatically come to your blog if it’s a response to the blog that was originally left by the Facebook user on your blog ).
')
Thus, Facebook delivers its content to you, and the discussion is conducted in parallel in your blog and in the social network. It is very powerful, except for Facebook Comments, no one can offer this functionality. In general, solid pluses. The users are also good: they do not need to specifically log in to the blog if they are already logged in to Facebook, and each comment in any blog can be automatically cross-posted to its page on the social network. Therefore, many popular sites, including TechCrunch, have long been transferred to the Facebook Comments platform.
Of course, the Facebook Comments plugin has some drawbacks. Firstly, it does not allow users from Twitter and Google to log in, not to mention those site visitors who do not have social network accounts at all. Secondly, there is no backup, so you can not get away from Facebook and pick up your comments. Thirdly, this kind of JavaScript comments are not indexed by search engines. So here you lose part of the audience and part of the search traffic. For most Russian-language blogs, the disadvantages obviously outweigh the advantages (we do not have so many people on Facebook), so Facebook Comments platform is not very active in our part of the Internet.
However, now you don’t have to worry about the third point: Google has learned to index Facebook and other JavaScript comments.
Source: https://habr.com/ru/post/131808/
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