Google stops selling videos

Another experiment of Google again ended in failure . At this time, such a sad fate befell the project for the sale of paid content through Google Video . To understand the futility of this occupation, it took Google 19 months.

For a year and a half, Google unsuccessfully tried to enter a new content market, but it ended up being unable to compete with the YouTube project, which eventually had to be bought for $ 1.76 billion. Almost immediately after that, the company began to sell the rights to selling sports, music and news content (these licenses were purchased in large quantities when the ambitious Google Video project was launched). And now the story has reached its logical finale.

Since films purchased through Google Video could only be viewed on the site through the built-in player, from August 15, 2007, all customers will lose the opportunity to watch their movies. They will be paid compensation in the form of points in the Google Checkout payment system.

Now Google will focus on what it can do better: sell ads. Obviously, online video can only be earned through advertising, and nothing else. The company promises to provide an effective advertising system for YouTube before the end of this year.
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Focusing on what you can do better is the right strategy. At the end of last year, Google has already got rid of one of its pilot projects, which did not meet expectations (this is a paid expert service Google Answers). It can be assumed that Google Video is not the last unsuccessful experiment of the company, and the discharge of ballast will soon continue.