Russian with a smartphone: 121 MB of traffic per month, 3 paid applications
The company J'son & Partners Consulting commissioned by Google conducted a study of the mobile Internet in Russia and found out how many active users of the mobile Internet there are in the country, from which devices and how often they go online.
The study showed that the mobile web is growing rapidly in Russia. Now 39 million Russians are already sitting there, and by the end of the year there will be 43 million. By the end of this year, the total mobile traffic in Russia will exceed 25 petabytes.
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61% of smartphone users are men, usually between the ages of 18 and 34 years (68%), with higher education (60%). There are no surprises on the devices. The market is equally divided between Android and Symbian, and at the end of 2011 in Russia, sales of smartphones on the Android platform will for the first time exceed sales of Symbian OS devices.
For many Russians, it was Android that became the first smartphone in life.
In general, iOS users are noticeably younger than Android, Windows Mobile and Symbian users. According to the study, people over 55 do not use iOS at all.
Mobile traffic is projected to double every year over the next few years. According to the results of the I floor. 2011, the average traffic per smartphone user was 121 MB per month (in Moscow - 166 MB per month). Now 75% of mobile traffic is generated by smartphones, but in the future the proportion may change due to the spread of tablets. Tablets are still a wonder, they are sold ten times less than smartphones.
Over the past three years, the average cost of a smartphone in Russia has decreased by 33% to $ 331.
The "average" smartphone has become twice as fast and three times smarter.
Over the same period, the number of downloads of applications from app stores has increased almost tenfold. At the end of the first half of 2011, the user had an average of 15 installed applications, of which he used 6 over the past 30 days. The share of paid applications accounted for 20% of the total number of installed programs.
At the same time, in the app stores most of the software was paid. The average cost per application is 3.62 US dollars.
The sales of smartphones in Russia in 2011, according to the forecast, will double (from 3.9 million units in 2010 to 8.6 million units), and by 2013 the sales volume may be about 15 million units per year. although in such long-term forecasts, the numbers are clearly written in the water.
Every day 32% of smartphone owners use mobile Internet in Russia.
What is especially pleasant for Google's customer research, 40% of users use smartphones every day to search the Internet, and 90% of users pay attention to advertising on the Internet. Online video on smartphones is watched at least once a week by 28% of users; for PC users, the same figure is 85%. A fifth of all smartphone owners used them to obtain information about products when shopping. 23% of respondents reported that they have already made purchases using a smartphone, and about half of them have made a purchase using a smartphone in the last month.
When asked about the reason for using the smartphone, users called the following: 1) to pass the time; 2) Internet access in the absence of other methods; 3)
the need to urgently obtain the necessary information. Of the most popular answers, you can guess which are the most popular sites among Russians when surfing from smartphones. Of course, these are social networks: 52% of users use their smartphones at least once a week to access social networks.
Among other most popular purposes of using mobile Internet on smartphones, respondents indicated reading email, listening to music, as well as browsing websites.
In 2011, the total data traffic from mobile devices in Russia will exceed 25 PB and will double over the next few years
Every year.
Presentation “Mobile Internet in Russia” (J'son & Partners Consulting), 40 pages, 3 MB: http://www.json.ru/files/mobile_internet_in_russia.pdf .
The study showed that the mobile web is growing rapidly in Russia. Now 39 million Russians are already sitting there, and by the end of the year there will be 43 million. By the end of this year, the total mobile traffic in Russia will exceed 25 petabytes.
')
61% of smartphone users are men, usually between the ages of 18 and 34 years (68%), with higher education (60%). There are no surprises on the devices. The market is equally divided between Android and Symbian, and at the end of 2011 in Russia, sales of smartphones on the Android platform will for the first time exceed sales of Symbian OS devices.
For many Russians, it was Android that became the first smartphone in life.
In general, iOS users are noticeably younger than Android, Windows Mobile and Symbian users. According to the study, people over 55 do not use iOS at all.
Mobile traffic is projected to double every year over the next few years. According to the results of the I floor. 2011, the average traffic per smartphone user was 121 MB per month (in Moscow - 166 MB per month). Now 75% of mobile traffic is generated by smartphones, but in the future the proportion may change due to the spread of tablets. Tablets are still a wonder, they are sold ten times less than smartphones.
Over the past three years, the average cost of a smartphone in Russia has decreased by 33% to $ 331.
The "average" smartphone has become twice as fast and three times smarter.
Over the same period, the number of downloads of applications from app stores has increased almost tenfold. At the end of the first half of 2011, the user had an average of 15 installed applications, of which he used 6 over the past 30 days. The share of paid applications accounted for 20% of the total number of installed programs.
At the same time, in the app stores most of the software was paid. The average cost per application is 3.62 US dollars.
The sales of smartphones in Russia in 2011, according to the forecast, will double (from 3.9 million units in 2010 to 8.6 million units), and by 2013 the sales volume may be about 15 million units per year. although in such long-term forecasts, the numbers are clearly written in the water.
Every day 32% of smartphone owners use mobile Internet in Russia.
What is especially pleasant for Google's customer research, 40% of users use smartphones every day to search the Internet, and 90% of users pay attention to advertising on the Internet. Online video on smartphones is watched at least once a week by 28% of users; for PC users, the same figure is 85%. A fifth of all smartphone owners used them to obtain information about products when shopping. 23% of respondents reported that they have already made purchases using a smartphone, and about half of them have made a purchase using a smartphone in the last month.
When asked about the reason for using the smartphone, users called the following: 1) to pass the time; 2) Internet access in the absence of other methods; 3)
the need to urgently obtain the necessary information. Of the most popular answers, you can guess which are the most popular sites among Russians when surfing from smartphones. Of course, these are social networks: 52% of users use their smartphones at least once a week to access social networks.
Among other most popular purposes of using mobile Internet on smartphones, respondents indicated reading email, listening to music, as well as browsing websites.
In 2011, the total data traffic from mobile devices in Russia will exceed 25 PB and will double over the next few years
Every year.
| Number of subscribers, million | Average traffic per user, MB | Total traffic per month, TB | |
| 3G tablets | 0.3 | 250 | 75 |
| USB modems | 10.3 | 1,430 | 14,729 |
| Smartphones | 12.0 | 121 | 1,452 |
| Cell phones | 27.2 | 14 | 381 |
Presentation “Mobile Internet in Russia” (J'son & Partners Consulting), 40 pages, 3 MB: http://www.json.ru/files/mobile_internet_in_russia.pdf .
Source: https://habr.com/ru/post/131394/
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