Promotion of mobile applications - how to promote your software product

Development and testing of applications take only the first step to profit, the rest is the work to promote your product.
Consider several ways to promote your application.

1. Reviews
This is one of the most effective methods. There are many sites that publish reviews of mobile applications ( mobigrad.org , iphones.ru , droider.ru , mobile-review.com , speedback.ru ). Try to negotiate with one of these sites about the publication of reviews and do not forget to provide them with promotional codes so that in the future they will not have to pay for your applications.

2. Viral methods
Social networks are now well integrated with mobile phones. Found interesting stuff - shared with friends. Alternatively, you can use the AddThis service. It will help your visitors to share information with their friends or colleagues using Facebook, MySpace, Digg, Delicious, LinkedIn, TypePad, Blogger, WordPress, etc.
Create your Facebook application page. It's free, it will be available to everyone, indexed by search engines and provide the opportunity to familiarize yourself with the application.
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3. Advertising networks of mobile applications
Mobile applications have their own ad networks. Placed banner ads will be rotated in other applications. The method is suitable for attracting additional traffic.

4. Traditional Internet Promotion Techniques
In addition to special resources, people still continue to use the usual search. So, support your promotion campaign with competent SEO, contextual advertising and advertising on social networks.

5. Interact with the audience
Participate in discussions related to your product. On Yahoo Answers , LinkedIn Answers and WikiAnswers, communicate and post links to pages describing your application.

6. Pricing policy
Take the example of the application Peggle ! On June 11, they dropped the price from $ 4.99 to $ 0.99 and by June 16 they reached the top in the AppStore. After that, they continued selling the app for $ 4.99! The main thing is that the message about the action reached the general public;)

7. QR code
QR code has become a real feature of mobile technology! One click on the camera's trigger, and in the user's phone a link to your application, contact information - whatever! Isn't it impressive?
It is better to use large barcode images so that even low-quality cameras can focus and read. And you can place a barcode anywhere - order a batch of T-shirts with a QR code and arrange a promotion.

8. Word of mouth
Tell your friends, colleagues, acquaintances about the application. Give them a pack of business cards with the QR code shown on them. Send the application announcement to your entire address book. It will be great if you can persuade your friends to do the same.

9. Create or update your company profiles in online directories and mention your application there. Pay attention to the sites where you can create a page dedicated to your company, for example, LinkedIn .

10. Public relations
Address people who are engaged in your subject. Get access to newspapers, radio, industry publications and influential blogs with online promotion. Figure on thematic events, forums and conferences. Connect with editors, news feed owners, journalists, producers and analysts. Do everything to increase the number of publications. This will increase the chances of getting into the top of your category.