When you read an interesting book, you often want to discuss specific parts of the text with friends, just share with them, or at least save some quotes for yourself. Unfortunately, in the case of a paper book, it is almost impossible to do, except to leave marks in the margins, but no one will read them anyway. Another thing is e-books, if you attach a convenient “social” interface to them, it can turn out to be quite interesting.
Subtext is another attempt to make a popular application of this kind.

Subtext developers present the program as "communication on the pages of books." To many people, this way of communication may seem convenient, because there is no place for meaningless idle talk, as in ordinary social networks.
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This particular program can hardly be a mass program, because it works only for iPad, but the very idea of ​​joint discussion of the texts of books is interesting. It seems very promising especially in Russia - the most reading nation in the world. It is possible that we have such a “social service”, if it is made cross-platform and truly convenient, it can become popular.
The Subtext program has emerged now, when it became aware of the receipt of
$ 3 million by venture capital investors. So investors also see some perspective in this business, well, or simply invest in popular social topics, following the example of the notorious
Color.com .