Trailer Lab
I have already touched on the phenomenon of “travertizing” in the Habré : Here is another, fairly obvious, but no less interesting, practical application of the concept.
Sample Lab, opened on July 25, 2007 at the Tokyo Iceberg Building Center, is a club whose members have the opportunity to try new products. The annual tuber membership is 1000 yen, the registration fee is 300 yen. Age requirement Sample Lab - 15 years. Access to the club is carried out by a barcode (type QR) stored in the member’s mobile phone. The sample offers a very wide range of products - from new barbecue sauces to simulators. For the convenience of the ladies in the club room is equipped, where they can enjoy the latest cosmetics. In addition, each visitor can take with him up to 5 products for testing at home. Opinions about new products are collected using questionnaires filled in by club members. Inherent in all (well, almost all) people, the thirst for primacy also manifests itself in the sphere of consumption (see the briefing “ Traysyumer: consumer testers ”). Many are willing to pay for the first to try the new items. Producers are happy to spend part of the advertising budget on travertizing - after all, by providing the goods for use, they can receive invaluable information about its advantages and disadvantages directly from representatives of the target audience. Well, an advertising / marketing agency that has organized a similar club will skim the cream from both.
via cornflake and springwise
Sample Lab, opened on July 25, 2007 at the Tokyo Iceberg Building Center, is a club whose members have the opportunity to try new products. The annual tuber membership is 1000 yen, the registration fee is 300 yen. Age requirement Sample Lab - 15 years. Access to the club is carried out by a barcode (type QR) stored in the member’s mobile phone. The sample offers a very wide range of products - from new barbecue sauces to simulators. For the convenience of the ladies in the club room is equipped, where they can enjoy the latest cosmetics. In addition, each visitor can take with him up to 5 products for testing at home. Opinions about new products are collected using questionnaires filled in by club members. Inherent in all (well, almost all) people, the thirst for primacy also manifests itself in the sphere of consumption (see the briefing “ Traysyumer: consumer testers ”). Many are willing to pay for the first to try the new items. Producers are happy to spend part of the advertising budget on travertizing - after all, by providing the goods for use, they can receive invaluable information about its advantages and disadvantages directly from representatives of the target audience. Well, an advertising / marketing agency that has organized a similar club will skim the cream from both.
via cornflake and springwise
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Source: https://habr.com/ru/post/13115/
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