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Google is considering buying Yahoo



The epic of buying / selling assets of Yahoo will not end. The management of this company has not yet confirmed its intention to sell the assets, but many companies are already counting money and are looking for partners, intending to make Yahoo "an offer that cannot be refused." Earlier it was written that Microsoft has found partners for joint purchase of Yahoo. Now, the authoritative publication of the Wall Street Journal announces that the management of the "Corporation of Good" is considering the possibility of acquiring Yahoo Inc.

So far, Google has made an offer to unite and buy Yahoo to several investment companies. But the names of these companies are still unknown, and negotiations are at a very early stage. In fact, for Google, buying Yahoo can be a good deal, since in the US, the mailer of this company is in first place in popularity, and in terms of attendance of all its services, Yahoo is one of the first places in the US.
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Yahoo's monthly audience is 700 million people, and if Google buys this company, the resources of the corporation will receive “fresh blood”, and the social network Google+ will reach a new level of work. Yahoo has also long established relationships with premium content providers, including publishers such as ABC News. Google management is very interested in making a deal with these partners.

Yes, and in the advertising field at Yahoo, so far so good, graphical, interactive advertising and advertising for video corporations bring about 2 billion annually (this is total income, not net profit). For Google, adding these kinds of assets can be very profitable.

Now Yahoo is working closely with Microsoft, AOL and some other companies, trying to attract more partners. So far it is difficult to say how this will end, and whether any of the companies will succeed in making such an interesting proposal for Yahoo that the management of the corporation cannot refuse, and will transfer all the assets (or part) to other people.

Via wsj

Source: https://habr.com/ru/post/131005/


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