Unpredictable viral advertising or as a 13 year old boy launched his company
It is interesting to read the rumor-marketers and buzz-figures - all those who work in the field of WOM (word of mouth or rumors). For example, Rosen or Andy Sernovitz `a. Their head cooks a special mess. They see the potential for viral advertising in everything, and examples of viral marketing are drawn from every little detail. Each error reveals a huge potential for negative rumor.
Cool design? Wow !!! Viral advertising is provided. Naham at the hotel - a virus! On the plane the flight attendant instantly solved the problems. OO-OO, virus-finally. Imagine, any thing can be a stimulus for viral advertising. You plan, count and invent, and the virus becomes something else. For example, the word “dick” forgotten by someone in the title of the main page of the site or snot on the photo of the CEO.
Fresh example
Andy Sernovitz, in passing, read the story of the 13 year old lad Anshul Samar, who started his company (!). His idea is to teach chemistry using playing cards. Coincidentally, Sernovitz’s wife is an editor in Chemical and Engineering News. The first told a cool thing second. Khlop and the boy are on the air, and the target audience has learned about his company and idea - as many as 160,000 readers of the magazine.
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The moral of this story is as follows. We do not know what information about us can spread around the world. We must try to make everything from socks to quality of order fulfillment pleasantly surprise people. We must try everything possible, various techniques and ideas. Something shoot.
©
Cool design? Wow !!! Viral advertising is provided. Naham at the hotel - a virus! On the plane the flight attendant instantly solved the problems. OO-OO, virus-finally. Imagine, any thing can be a stimulus for viral advertising. You plan, count and invent, and the virus becomes something else. For example, the word “dick” forgotten by someone in the title of the main page of the site or snot on the photo of the CEO.
Fresh example
Andy Sernovitz, in passing, read the story of the 13 year old lad Anshul Samar, who started his company (!). His idea is to teach chemistry using playing cards. Coincidentally, Sernovitz’s wife is an editor in Chemical and Engineering News. The first told a cool thing second. Khlop and the boy are on the air, and the target audience has learned about his company and idea - as many as 160,000 readers of the magazine.
')
The moral of this story is as follows. We do not know what information about us can spread around the world. We must try to make everything from socks to quality of order fulfillment pleasantly surprise people. We must try everything possible, various techniques and ideas. Something shoot.
©
Source: https://habr.com/ru/post/13082/
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