Parallels: banners and outdoor advertising

If you compare online advertising with other familiar types of advertising, you can draw some parallels. For example, when a lady in a beauty salon scrolls through the catalog of fashionable cosmetics - this is contextual advertising. And outdoor advertising, billboards can be compared with banners.
In the advertising and near-advertising get-together, two opposing, perhaps, situations are now being discussed: Belarusian guardians of the immaculate ideology and morality and lawlessness with advertising in the Central Department Store . Among the banners, by the way, also comes across a variety of junk, and not only on the topic “Kitty wants to meet, $ 50 / hour”.
If you put the first situation on Internet standards, you’ll get completely unacceptable: censorship, Big Brother is watching us and so on. But at the same time, the lack of FAS or some other control can lead to the situation that some banner networks and not quite conscientious resources will be in full swing of bright banners: “Who reads Habra is that fool and kazel.”
Dilemma; double-edged sword. I ask you to express your thoughts in the comments about how Internet advertising could balance Scylla and Charybdis.
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