Everytell - own contextual advertising system

Good day to all!
For website owners, it is not a secret that you can spend money on thousands of banner impressions or dozens of clicks on contextual advertising and get one client, the income from which will not always pay back the costs. That is why we decided to create our own context system, with the help of which advertisers will be able to effectively and efficiently manage their budget.
Having experience in the field of advertising in the Internet, we learned to distinguish target transitions from non-target ones - it was this knowledge that we laid into the core of the EveryTell.com system.

Placement of advertisements is preceded by a comprehensive analysis of the project in terms of thematic category, targeting and syntax. This is done by three software modules that transmit the results of their work to the core of the system, after which the selection of the most suitable advertising sites takes place. But the analytical work of the system does not end there.

The system analyzes the behavior of the end user on the advertiser's site according to certain rules. In addition to defining cheating, the EveryTell core can now weed out visitors who accidentally entered the site, which significantly lowers the percentage of the advertising budget spent.
The desire to satisfy the quality of Internet services for their clients has become a prerequisite for creating their own startup. Naturally, over a year we didn’t manage to do everything that we had planned at the beginning of our work, which means that the project will not stand still. Our team continues to work actively to improve it.
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The opinion of the community is important for us, with attention we will listen to criticism, opinions, wishes.