Sony Ericsson ceases production of regular cell phones.

This company is the first of the manufacturers of cellular, abandoned the production of conventional phones. Now Sony Ericsson will work exclusively with smartphones, ceasing the production of “dumbphones”, i.e. unpretentious cellular, whose market share is shrinking. But the branch of Xperia smartphones will be actively developed.

According to Sony Ericsson, more than 80% of the company's sales are Xperia’s Android smartphones. Already in 2012, the company will produce only smartphones. In general, a good scenario is for Sony Ericsson, this is certainly a way out, since most ordinary phones from SE have long ceased to be popular.
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It is worth recalling that the company is now not all smooth, now Sony Corporation wants to buy out the share of the Swedish manufacturer in this joint venture. This can also be a good solution, because the management of the company will become much simpler. There will be no need to coordinate solutions between the offices of two different companies, the distance between which is thousands of kilometers. Yes, of course, communications are now developed more than ever, but still such a guide can be, and is, quite complicated.

Experts note that the latest smartphone models from SE have gained their niche, and now the total share of Sony Ericsson smartphones in the global market (with Android OS) is 12%. The cost of the company itself is approximately one and a half billion US dollars.

Via DVICE