Zynga announced its social network for games

Zynga announced “Project Z” - a platform for social games and chatting with friends.

Project Z, also known as Zynga Live and Zynga Direct, will allow users to start playing Facebook and continue on Project Z without a break, and vice versa. In essence, it will be a social network designed specifically for games and communication about games, and with authorization through Facebook Connect.

Project Z will use a username system called zTags, similar to the system used in Xbox Live. Users can register their names on ztag.zynga.com .
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Despite the full integration of the new platform with Facebook, Zynga is trying to get rid of the image of the official developer of games for Facebook. This is evidenced by the launch of its own platform, and the September launch of games for Google+.

In addition to this announcement, Zynga introduced five new games: CastleVille, Zynga Bingo and Hidden Chronicles for Facebook, Mafia Wars 2 for Facebook and Google+. Dream Zoo will be available as an iOS game.

The company has not announced when the social gaming platform will be launched, only noting that this will happen soon.

via Mashable , ReadWriteWeb