Google Inc. acquired SocialGrapple

Google continues to buy various companies whose line of business (and technology) may be useful to Google’s business. The other day it became known that Google acquired a small company, SocialGrapple, whose profile of work is the creation of analytical software products for working with all kinds of social resources, most of which with social networks. Unfortunately, the value of the transaction is not disclosed.

Before buying by Google, the developers from SocialGrapple were creating various programs for analyzing a number of Twitter microblogging service data. Based on the data collected, the SocialGrapple development creates statistical collections of various types of data. For example, the software from SocialGrapple allows you to track the dynamics of followers, compare different types of accounts of followers, plus perform a number of tasks (for example, track the number of followers tweets).

Here you can look at one of the reports compiled by the software product SocialGrapple. It is likely that the workings of SocialGrapple will be used by the corporation for its own needs, for example, for integration with Google plus. But so far it is not very clear how the developers of this social resource will use the software products SocialGrapple. However, this may be an “just in case” acquisition, and SocialGrapple technologies will be used in the future.
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Interestingly, SocialGrapple was launched to work just a year ago. The author of this project is Andrei Petrov. It may well be that the purpose of the purchase is to include Petrov in the ranks of the employees of the corporation, where he will be engaged in the development of specialized statistical tools for Google plus.

Via eweek