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Asterisk for the head: how to recoup the investment?

Corporate IP telephony systems are gaining momentum. Most companies use Open Source IP PBX Asterisk .

Although Asterisk itself is free and there are ready-made web-based distributions on the market, investments in upgrading corporate communications can still be significant through the purchase of equipment (IP phones, VoIP gateways, telephony cards).

MyAsterisk Team specialists analyzed how to assess the return on investment in corporate IP telephony.
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One of the indicators for assessing the return on investment is the reduction of communication costs . Combining offices into one space will make calls between branches free, long-distance via SIP-telephony and calls to mobiles via GSM-gateway will further reduce costs.

But even this assessment does not always lead managers to make decisions on switching to IP telephony.

In addition to reducing costs, corporate IP telephony helps to increase profits and sales, as well as overall business efficiency!

How much profit does your business lose due to “under-calling”?




According to expert estimates, more than 72.49% of communications of companies with customers are carried out by telephone.

A study conducted by Arktell showed that 31.72% of calls to potential customers do not reach managers because of the “nedozvona”

Why do companies lose profits and customers because of a nuisance?

Line employment

Customers hear the signal "Busy" and call your competitors

Difficult dialing procedure

No direct connection to the right department or employee

Unanswered Calls

The employee is absent from the workplace, or is already on the phone and cannot answer another call.

Please call back later or another number

The specialist is located at the exit, or in another office, to contact him you need to call one more time.

How much does it cost your business ?! Consider this example!

The company receives 50 calls from customers every day, 10 buys (conversion 20%). Each client brings 1,000 rubles of net profit.



How IP PBX Asterisk will reduce the loss of calls to almost 0

Company voice menu



The client, calling the company, will hear a voice greeting and choose with which department or employee to connect. Such an approach will unload the secretary and direct calls directly to the necessary department or employee, even when he is not in the workplace.

Waiting queue



If all employees are busy and are on the phone, the call will be sent to the waiting queue, where the approximate waiting time will be announced to the client.

In the process of waiting for the client, advertising information or a pleasant melody can be played.

Call Forwarding



If no one picks up the phone, the system will redirect the call to a mobile or other employee number, or suggest the caller to leave a voice message. Absolute mobility without losing customer calls!

Call Transfer



Direct transfer of calls between remote offices, to mobile phones and any other numbers. You no longer need to ask the customer to call back to another number, a direct transfer will instantly connect with the necessary specialist, no matter where he is.

Office hours 24/7/365



When you call after hours or weekends, the system will inform the client about the company's work schedule, lose any background information, offer to leave a voice message, order a counter call.

Your company is always in touch with your customers 24 hours a day, 7 days a week, 365 days a year.

Thus, with proper use, investments in corporate IP-telephony will soon begin to pay off!

Source: https://habr.com/ru/post/130130/


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