Akamai study showed a critical link between video quality and visitor loyalty

Akamai Technologies Inc. presented a study exploring two fundamental components related to the further successful development of network video: the preferences of visitors regarding the video material provided and their reaction to the poor quality of the video provided. Most studies show that when confronted with poor quality video on the site, more than half of users will go looking for better quality video on competing sites, and a quarter of users leave the site with more negative impressions and are unlikely to return to a resource providing poor quality content.

According to a study by JupiterResearch , the consequences for a site where video quality leaves much to be desired are: a significant loss of good location on the part of consumers, a loss of the possibility that the user will return, and a loss of potential advertising revenues. Right holders of materials and publishers invest huge amounts of money in online video in the hope of increasing revenues through advertising, creating new items of income or improving their brand attitude, therefore having a partner who can provide stability, reliability and consistent high quality for the end user is a critical factor for Good luck in these endeavors.

According to the study, online video, which is interrupted for buffering and slow-motion playback at the initial stage, are the main sources of frustration. 60% of regular online video users are unlikely to return to the site to view other material if their previous experience was unsuccessful, and almost half will use the services of competing resources. More than a quarter of surveyed users reported that under no circumstances would they return to the site, whose work leaves much to be desired, and their negative perception of this site will be much higher than usual if the materials provided are of poor quality.
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