KIA Rio destroyed Youtube

Not without the participation of DEFA Interaktiv, the new KIA Rio went beyond the framework of the usual player directly to the users of the popular video service.

Russian advertisers still rarely use non-standard features of large Internet portals. The “Youtube Mimicry” format is already well known to Western users and has earned a good reputation as a wow-tool. The essence of the solution lies in the unexpected departure of the video plot beyond the traditional viewing area.

The experience of using the format in Russia has already been, but the number of examples can be counted literally on the fingers of one hand. Now, an advertising campaign of the new KIA Rio on the channel www.youtube.com/KiaRioRus has been added to the number of the first Russian applications of the Youtube Mimicry format. TV presenter Anton Komolov begins to talk about the advantages of the car, but suddenly the car appears itself and literally drives out of the video player to the user in the browser.
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The video ends with a simple but exciting toy-race. Thanks to this technique, the average time spent on the promo page is increased to one and a half minutes, although the commercial itself lasts half as long.



Related Links:
The same channel on Youtube
Promo site KIA Rio (also, by the way, from DEFA)