Promotion of iPhone and Android applications in blogs using pitch letters

There are different ways to collaborate with journalists and bloggers. In the previous post ( Promotion of iPhone and Android applications: Filmoteka promotion experience ) I already told you with a real example how to attract the attention of users with the help of press releases. Today I will briefly tell you how to increase the distribution of information about your application in blogs.


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Promotion of applications in blogs is carried out with the help of “pitch-letters”. A pitch letter is a “persuasion letter” that has one task: it must convince the blogger to test your application and write a review in his blog. As you might guess, there is competition for the blogger's attention. The owner of a popular resource can receive in a week up to 100 letters and press releases with a request to tell about any product. Only a small percentage of such complaints end with a review.

Therefore, it is necessary to know how to write letters of conviction so that they attract attention. Below I gave a few examples that you can use as a template for writing your own letter.

So, examples of letters for bloggers.

Option 1

Dear sir

We are launching “APPLICATION NAME” for iPhone and Android. At 1 US cent per minute, there are no phone charges. For your phone number, please enter your phone number. VoIP circuits. It’s not a problem.

You can learn more about the application on our website: www .appnamename.com

We would be happy to provide you with a review of the application. If you have any questions. My contact email: name@applicationname.com

Regards,
Your First and Last Name
Company Name

Option # 2

I was happy to discover your blog today. We’ve developed an application for the iPhone and Android called “US APPLICATION NAME” and there are no additional fees. For your phone number, please enter your phone number. VoIP circuits. It’s not a problem.

I would appreciate your reviewing “APPLICATION NAME” in “BLOG NAME”. If you are interested in hosting a promo. You can learn more about the application at www .appnamename.com. There's a video demo you can watch at www.applicationname.com/demo.htm. For your own use. Please let me know if you are interested.

Thank you very much!

Your First and Last Name
Company Name
Email: name@applicationname.com

Option # 3

(If there is no contact form, and you leave your message in the comments)

I was happy to discover your blog today. I was unable to find a contact link. I hope it's OK that I'm contacting you through a public comment. I’ve developed an iPhone app for Android and I’m called “APPLICATION NAME”. For your phone number, please enter your phone number. VoIP circuits. It’s not a problem.

I would appreciate your reviewing “APPLICATION NAME” in “BLOG NAME”. If you are interested in hosting a promo. You can learn more about the application at www .appnamename.com. There's a video demo you can watch at www.applicationname.com/demo.htm. For your own use. Please let me know if you are interested.

Thank you very much!

Your First and Last Name
Company Name
Email: name@applicationname.com

When preparing a pitch letter, you need to pay attention to the fact that: a) it is advisable to write the letter taking into account the addressee’s features, b) the letter should be short, in essence and generate interest, c) it is desirable to also prepare a press release with a more detailed letter information.