Social advertising: is it possible to survive in the USA with a salary of $ 9 / hour

The McKinney agency commissioned a charity organization Urban Ministries of Durham developed Spent - a financial simulator of the life of an ordinary American who earns $ 9 an hour, that is, the minimum wage. Try to play and hold out at least until the end of the month - and you will understand exactly why in the US they issue checks weekly.

Sources of information for the game are listed here (PDF). Of course, the simulator is far from reality, like any computer game, and like any social advertising, but it is still based on real facts.
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The Spent project was launched in February 2011 and took the top prize (Best in Show) at the OMMA 2011 advertising conference, where they celebrate the most creative online advertising of the year. By August 2011, the game counter has passed over a million launches, and the McKinney agency has made an open letter to the US Congress calling on each congressman to spend 10 minutes on this game.