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YouTube is going to fill with professional video content

In other words, Google plans to add all sorts of TV shows, broadcasts, interviews and other video content to YouTube. Previously, the company has already announced its intention to create channels with high-quality video content, and has taken some steps to achieve the goal. Now YouTube has every chance of becoming a provider of quality video content, and not just a home video with cats and children. For this, Google has concluded a number of deals with major publishers, as well as well-known representatives of show business, sports and other fields.

As far as can be judged, the subscription to new types of content will be free for the user, the corporation is going to make a profit by demonstrating advertising. Part of the profits will be transferred to the owners of the content. Now Google has already invested about 100 million dollars in the development of YouTube. The service team hopes that some new channels will be put into operation early next year.

YouTube partners include RTL Group (The X Factor), BermanBraun (various shows on SyFy and other TV channels), Electus (Mob Wives), News Corp. and other companies and individuals. Soon, culinary channels, comedies, channels with videos related to health and sports, news channels will be created for different types of content. "Sources close to the leadership of Google" said that the company is going to become a supplier of high-quality video content, as well as participate in the creation of a new type of cable networks. In general, Google and YouTube have every chance of success, the possibilities of the “Corporation of Good” are almost limitless.
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Last month, YouTube’s attendance was 600 million people per month, according to comScore. This year, YouTube is going to generate revenue of $ 1 billion, which is 500 million more than last year. It may well be that YouTube will become one of the most profitable Google projects, but until this point is still far away.

Via wsj

Source: https://habr.com/ru/post/129707/


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