Integration of CRM systems and telephony is not only a new trend, but also an effective solution.
The automatic opening of a client card with the output of information about it reduces the call processing time, calls by clicking in seconds will connect the manager with the client, call statistics and listening to call recordings directly from CRM will show the whole picture to the manager.

The Open Source Asterisk phone platform is the most popular IP telephony solution in Russia. More and more companies are opting for Asterisk. The
MyAsterisk.ru project is one of the market leaders offering its own solutions based on Asterisk.
MyAsterisk Team conducted a study on "Integration of CRM and Asterisk". Following the results, all CRM were divided into several groups.
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Support integration with Asterisk
Open source or shareware VtigerCRM and SugarCRM
Of greatest interest is VtigerCRM, which has no restrictions and is not licensed by the number of users.

VtigerCRM has a built-in Asterisk integration module that allows you to customize the opening of the card and calls by click.

VtigerCRM is used by both small companies and large holdings. The main advantage of VtigerCRM is its advanced functionality and individual customization for any tasks.
MyAsterisk Team presents its version of VtigerCRM, which supports Russian forms of documents: invoice, invoice (TORG12), acceptance certificate and other improvements.
1C: CRM

The most popular CRM system in Russia. It is delivered in several options:
- boxed version for small business
1C: CRM STANDARD (25,000 rubles for 5 users),
- more functional
1: CRM PROF (10 800 rub / workplace),
- analytical version of
1C: CRM KORP (16 200 rubles / workplace).
The only commercial solution that supports the integration of 1C and Asterisk on many platforms (terminal mode, thin client, managed forms) -
1C telephony panel from MyAsterisk Team.


The 1C telephony panel is universal and supports any configuration based on 1C: 8.1, 8.2
- receive calls in 1C
- calls from 1C
- built-in softphone
- call hold
- call transfer
- display information about the caller
- automatic opening of the card
- binding customers by phone number on the definition. manager
- listening to records of conversations from 1C
- sending faxes from 1C, receiving SMS in 1C

FreshOffice CRM

Available CRM-system, supplied in several price options for any type of business. FreshOffice CRM has its own built-in VOIP softphone that works great with Asterisk.
The cost of the workplace in boxed versions from 3 950 to 7 950 rubles. The basic version of FreshOffice CRM supports: Counterparty file, task scheduling, software VoIP phone, workflow, file storage, processes, orders, projects, financial movements, sales of goods and services, activity analytics, internal messages, e-mail distribution, library , service, data import.
ASoft CRM

ASoft CRM (customer relationship management) is an automated system for managing relationships with counterparties, affecting three main areas of activity: marketing, sales and service.
ASoft CRM has both boxed versions and industry solutions.
ASoft CRM Professional has the most complete functionality from storing information about counterparties to controlling shipments from the warehouse.
Cost: 34,500 p. (server license + 1 user), 4500r for each additional.
ASoft CRM Standard was created for companies providing services and selling goods without keeping inventory records.
Cost: 30 000 r. (server license + 3 users), 4500r for each additional.
The ASoft CRM Lite system has been developed specifically for small businesses, and the standard version of the ASoft CRM system is offered for rent.
From industry versions of CRM systems, this is CRM for a bank, realtors, logistics and transport companies.
Integration with Asterisk through a ready-made solution (the cost depends on the version and settings of Asterisk, as well as the required functionality). For example, integration with AVAYA PBX will cost 50,000 rubles (without the cost of the CRM itself).
Possible integration with Asterisk (according to the developers)
qCRM
The key difference of qCRM from other similar solutions is its simplicity. It is more than just a notebook, but smaller and clearer than conventional CRM applications.
This CRM is offered for rent (SaaS model), the cost of 1 500 - 3 000 rubles, depending on the number of users.
Integration with Asterisk occurs through a proprietary API, with which you can pull out a client card, transactions, tasks for a customer from qCRM, automatically create new contacts and transactions.
Comtec
Differ from other CRM-systems - a huge number of different analyzing graphs. The cost of the workplace is 9,000 rubles, supplements to the workplace are 10,000 rubles.
Add-ons are the “Purchase-and-sale cycle management”, “Key performance indicator system (KPI)”, “Workflow automation” modules.
No ready integration with Asterisk

It does not integrate with Asterisk, there is no built-in softphone, but there is a possibility of integration through Excel.

There is no softphone. Integration with IP-telephony within the system is not planned.

No own softphone. When integrating with Infinity and Oktell, “hidden” softphones of these manufacturers are used. In general, the system uses the CTI panel to manage calls through the protocols provided by the manufacturers of the PBX, but does not work directly with the voice stream.
Results

Today, cost leaders are
VtigerCRM , for those who want to establish a connection between CRM and telephony with minimal investment, and the commercial
FreshOfficeCRM .
The most optimal cost / functionality ratio for
1C: CRM together with the
1C Telephony Panel .
A
free demo version of the Telephony Panel is available
for testing.
Solutions based on
VtigerCRM and
1C: CRM together with Asterisk supplies the
MyAsterisk Team . Join an effective business!