Preparation of the project for work with the investor
Perhaps one of the defining questions in the life of so many startups, how to attract money to your project. Alexander Egorov, CEO of Reksoft, a business angel , spoke about the peculiarities of work in this direction on September 9 at the Ingria Business Incubator . Below are some interesting observations, tips and recommendations.
• The entrepreneur's view should simultaneously focus on three main groups: the market, investors and the team. And it is worth noting: the team and its work should occupy at least 50% of the thoughts of a successful leader. Proper coordination is the path to the full realization of the intended. Investors are always attracted by a well-coordinated and ideological team. The main criteria for evaluating the employee: activity, efficiency, honesty, reliability, some experience with little.
• “Plan is nothing, planning is everything”. Try as often as possible to think about development strategies. Many consider that strategy is a luxury unnecessary at the initial stage. Alexander, in turn, argues that strategy is nothing but a method of shaping his own future. Attracting investment is possible only when the project has a clear strategy, comparable to reality.
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• An important part of the strategy is the budget. "Many people do not like to make it, however, for me personally, the budget is a confirmation to myself that you are not an idiot." The more clear and detailed your budget is for an investor, the higher your chances of him being pleased.
• Before starting an investment hunt, you need to answer yourself a number of questions: who is our main competitor? What is the boundary of our market? What are our investment opportunities and needs? Is it worth covering the whole market, or is it worth “going into a niche”? Which way, sales channels of our product / service to the consumer, we choose?
• All agreements with the investor must be executed in writing and legally competently. Do not be afraid to ask questions and do not sign anything horrible!
Alexander also answered questions in an interview:
1. At what stage of the project should you contact the investor?
2. What are the standard errors for projects that appeal to the investor?
3. Three key project features that need to be in a project in order to interest an investor?
• The entrepreneur's view should simultaneously focus on three main groups: the market, investors and the team. And it is worth noting: the team and its work should occupy at least 50% of the thoughts of a successful leader. Proper coordination is the path to the full realization of the intended. Investors are always attracted by a well-coordinated and ideological team. The main criteria for evaluating the employee: activity, efficiency, honesty, reliability, some experience with little.
• “Plan is nothing, planning is everything”. Try as often as possible to think about development strategies. Many consider that strategy is a luxury unnecessary at the initial stage. Alexander, in turn, argues that strategy is nothing but a method of shaping his own future. Attracting investment is possible only when the project has a clear strategy, comparable to reality.
')
• An important part of the strategy is the budget. "Many people do not like to make it, however, for me personally, the budget is a confirmation to myself that you are not an idiot." The more clear and detailed your budget is for an investor, the higher your chances of him being pleased.
• Before starting an investment hunt, you need to answer yourself a number of questions: who is our main competitor? What is the boundary of our market? What are our investment opportunities and needs? Is it worth covering the whole market, or is it worth “going into a niche”? Which way, sales channels of our product / service to the consumer, we choose?
• All agreements with the investor must be executed in writing and legally competently. Do not be afraid to ask questions and do not sign anything horrible!
Alexander also answered questions in an interview:
1. At what stage of the project should you contact the investor?
2. What are the standard errors for projects that appeal to the investor?
3. Three key project features that need to be in a project in order to interest an investor?
Source: https://habr.com/ru/post/129132/
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