How do social and social tools change?

Sheldon Laube has been working in the IT field for decades, occupying high technical positions in leading consulting firms, but most of all he is visible as the Chief Innovation Officer of Price Waterhouse Coopers.

The correspondent of ReadWriteWeb publishing house interviewed the innovation director, in which the latter shared his thoughts on social media and how the landscape of the corporate network has changed recently, telling in passing what tools are used in white-collar work.

PwC spent a lot of time studying the impact of social evolution on work, and eventually gave a good technological outlook , primarily focused on the corporate sector. It contains comparisons of dozens of different microblogging / social tools used in business today, expert comments and analytical materials. ReadWriteWeb made their pivot table, from which it is clear that most social. Although networks allow you to “be friends” with other users, not everyone agrees on the privacy settings and filtering options.


')
For example, tibbr allows you to subscribe only to certain topics and user updates. Other tools allow you to insert your own activity tape into third-party applications such as Socialcast Reach and Sap StreamWork.

After reading the forecast to the end, we can note one interesting detail - how much the development and adoption of social corporate networks and tools correlates with the growth of the Lotus Notes platform from the very beginning of the 1990s. Then the emergence of this platform has changed the way workflow in large companies, increasing the productivity of work and speed of access to data. Sheldon Laub was the first to buy a license for 10,000 seats and felt the growth of the entire platform at the beginning of his own career in the CIO.

New social tools, according to Mr. Laub, will have the same effect as Notes in due time. But the problem is that not all of them are focused on solving specific problems, more often - just contacting friends and colleagues: “It's easy to miss the facts in Facebook's news feed, but in a business context it’s very bad.”

Of course, the director of PwC wanted to find out and opinion on specific products, such as Yammer, but he refused. In return, after thanking everyone for participating in corporate cooperation, Sheldon Laub noted that in the past decade we fished out almost all the good ideas relating to working together and went through the “nuclear winter” thanks to the Internet and using a one-way model (“you are on the web”). “For most companies, good employee relations are not important, but work efficiency is critical. Finally, the energy returned to the collaborative space and thanks to this, the transformations will begin again. ”