Seth, as always, is paradoxical, frivolous, plays with words and contradicts himself. However, despite the apparent paradox of these recommendations are practical, witty and, most importantly, effective.
Below I publish my translation. The text is in full, with the exception of a few puns that lose their meaning in the translation. ')
Use the lists.
Be relevant ... Write posts that will be read immediately.
Don't stop learning to be an expert in your field.
Do not post news.
Do not chase relevance ... Write posts that will be interesting to read in a year.
First, make your blog the best in any topic, and then encourage others to blog on the same topic.
Do not miss the opportunity to demonstrate that you are an expert in your field - people will appreciate it and will trust you.
Post news.
Write short, expressive posts.
Encourage your readers to vote for you on the Technorati Top List.
Do not write about your cats, lovers and children.
Write long, expanded posts.
Write about your children.
Be a bully. Do not be afraid to slander other bloggers and even post this slander as comments on their blogs (of course, with the installation of links to yourself).
Be flattering. Put links to others - some will reciprocate.
Post a blog vote, counters and other bait.
Tag your posts. Use del.ico.us.
Think of a new term, or rather a couple.
Interview a celebrity by email.
Regularly respond to incoming mail.
Post a photo on the blog. Best of all obscene.
Be anonymous.
Encourage readers to add your posts to digg (and also to furl and reddit). Do it with every post.
Add your photos on flickr.
Encourage your readers to subscribe to RSS.
Spend a monthly training course with your readers, starting with the basics.
Turn on the comments and your blog will turn into a place of lively discussion.
Make your newly joined readers understand your posts.
Post the best blog posts on Squidoo lens (Squidoo - English-speaking social network - approx. X).
Tell the blog about useful, but little-known resources.
Write about some nonsense that is interesting to most modern readers, for example, gadgets and web 2.0.
Write about Google.
Post on the blog such an advertisement that will be more interesting than the blog content itself.
Do not include comments, people will litter the post with their answers.
Include in your posts a dozen trackbacks for a dozen posts from other blogs and then you will definitely be noticed.
Give up advertising.
Constantly improve your blog template so that it includes all possible gadgets.
Write about blogging.
Never miss the opportunity to take advantage of someone else's successful idea.
Invent a new direction in art.
Write on weekdays - more readers.
Write on various topics and then readers will not be bored.
Write on weekends - less competitors.
Do not insert many links in your posts.
Dress your blog (fonts and design) as flawlessly as you would dress yourself, going on a date with a stranger.
Edit yourself. Mercilessly
Do not use the attention of the reader to promote yourself, your business, your books or projects.
Be patient.
Add blog updates for indexing in technorati. Perhaps someone smarter than me can tell you how to do it automatically.
Write only on one topic, cut it out in as much detail as possible and you will be recognized as an authority in this area.
Write in English.
Write better in Chinese.
Write about some little-known nonsense - it will be interesting to the fanatical minority.
Don't be boring.
Write any nonsense that people will read and distribute.