Google’s +1 button will appear on AdWords banners

Google Inc. believes that some users lack the means of exchanging information with friends regarding the advertisement they like. Strange as it may sound, the company is going to “tie” social buttons to contextual banners AdWords. This innovation will appear next month.

According to Google representatives, the "+1" button has already been placed on more than a million different sites, and more than 4 billion times a day are clicked on this button. For advertisers, the benefit is obvious: advertising will not only view, but also share information about favorite offers with each other. For example, someone saw the advertisement of cheap flights to any country. This person may have long wanted to see the country, and after seeing the discount, he will share information with his friends and colleagues, who can also benefit from cheap flights.
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Thus, the idea of ​​"recommended advertising" looks quite logical. Users get the opportunity to share with each other the information they like, and advertisers receive contextual social advertising that works on millions of sites in more than 40 countries around the world.

There is also a reverse opportunity that allows advertisers not to participate in the “social advertising” program. In addition, owners of websites working with AdSense, as well as users will also be given the opportunity to block such ads. Although, it’s likely that few people will refuse such advertising - after all, this opportunity looks quite attractive to both users and advertisers.

Via adwords