"MegaFon" refused to "Messenger"
Due to low commission
The Svyaznoy retail chain did not manage to agree with MegaFon-Moscow on the continuation of cooperation, and from mid-August the dealer will not be able to sell contracts and accept payments by the operator. Both companies claim that their partnership was not fruitful - lately, Svyaznoy accounted for less than 5% of connections to the operator, and MegaFon brought the dealer in Moscow about 2% of revenue. Nevertheless, experts are confident that neither side will gain from the gap.
MegaFon-Moscow notified its subscribers that from August 15 its contracts and payments will not be sold in the Svyaznoy retail chain. The operator warned the partner about the breakup of relations in early July, at Svyaznoy they hoped to settle the conflict within a month, but they failed to reach an agreement with MegaFon. “In Svyaznoy, they grossly violated the conditions of the dealer agreement,” says Roman Prokolov, adviser to the general director of MegaFon-Moscow, speaking about the motives for breaking off relations. According to him, over the course of several years, the dealer has been aggressively promoting the services of competitors of MegaFon, and as a result, in recent months, this retail network accounted for less than 5% of new connections to the operator. “This is an inefficient partner that does not work correctly with our subscribers,” says Mr. Prokolov. He claims that since the end of last year, MegaFon has been trying to convince the dealer to change the attitude to the sales of his contracts, but he does not make concessions.
“For confusion, there were only economic prerequisites, and we are talking only about MegaFon Moscow,” says Sergey Rumyantsev, commercial director of Svyaznoy. - Contracts for us are the same product as phones and accessories. MegaFon has one of the lowest remuneration rates for dealers on the basis of sales, and this does not suit any of the partners. For two years, we negotiated, trying to convince him to switch to new schemes for working with dealers. But the operator has a very clear position, which is that his contracts sell well and without unnecessary costs for the promotion of dealers. ”
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According to Mr. Rumyantsev, despite the fact that all transactions under contracts and payments of cellular operators bring “Svyaznoy” 20-25% of revenue, the share of connections to MegaFon-Moscow over the past months has accounted for no more than 0.6% of revenue the entire network, or 1.5-2% of the income of the Moscow Svyaznoy. According to estimates of iKS-Media expert Margarita Zobnina, the termination of relations with MegaFon could cost the dealer up to $ 2 million in lost revenue before the end of this year, and the operator’s losses will also be insignificant.
Other mobile retailers have no complaints about the dealer policy of the operator, while MTS and VimpelCom have no complaints about the work of Svyaznoy. Dixis says that the share of MegaFon in the total number of connections is about 35%.
“Both the dealer and the operator of the“ Big Three ”are interested in cooperation with each other in the future and sooner or later they will come to a settlement of mutual relations,” Nadezhda Zakharova, press secretary for Dixis, is optimistic. “Until recently, we believed that Svyaznoy and MegaFon would be able to come to an agreement,” said Ochir Mandzhikov, Euroset press secretary. At MegaFon, it was estimated that the buyer still has an alternative to the 250 Moscow Svyaznoy salons - the city accepts payments for another 50 thousand outlets. “We are not closing the door and are ready to continue negotiations, but Svyaznoy must draw conclusions,” Roman Prokolov is categorical.
ALEXANDRA KREKNINA
08/06/2007
Source @ rbcdaily
The Svyaznoy retail chain did not manage to agree with MegaFon-Moscow on the continuation of cooperation, and from mid-August the dealer will not be able to sell contracts and accept payments by the operator. Both companies claim that their partnership was not fruitful - lately, Svyaznoy accounted for less than 5% of connections to the operator, and MegaFon brought the dealer in Moscow about 2% of revenue. Nevertheless, experts are confident that neither side will gain from the gap.
MegaFon-Moscow notified its subscribers that from August 15 its contracts and payments will not be sold in the Svyaznoy retail chain. The operator warned the partner about the breakup of relations in early July, at Svyaznoy they hoped to settle the conflict within a month, but they failed to reach an agreement with MegaFon. “In Svyaznoy, they grossly violated the conditions of the dealer agreement,” says Roman Prokolov, adviser to the general director of MegaFon-Moscow, speaking about the motives for breaking off relations. According to him, over the course of several years, the dealer has been aggressively promoting the services of competitors of MegaFon, and as a result, in recent months, this retail network accounted for less than 5% of new connections to the operator. “This is an inefficient partner that does not work correctly with our subscribers,” says Mr. Prokolov. He claims that since the end of last year, MegaFon has been trying to convince the dealer to change the attitude to the sales of his contracts, but he does not make concessions.
“For confusion, there were only economic prerequisites, and we are talking only about MegaFon Moscow,” says Sergey Rumyantsev, commercial director of Svyaznoy. - Contracts for us are the same product as phones and accessories. MegaFon has one of the lowest remuneration rates for dealers on the basis of sales, and this does not suit any of the partners. For two years, we negotiated, trying to convince him to switch to new schemes for working with dealers. But the operator has a very clear position, which is that his contracts sell well and without unnecessary costs for the promotion of dealers. ”
')
According to Mr. Rumyantsev, despite the fact that all transactions under contracts and payments of cellular operators bring “Svyaznoy” 20-25% of revenue, the share of connections to MegaFon-Moscow over the past months has accounted for no more than 0.6% of revenue the entire network, or 1.5-2% of the income of the Moscow Svyaznoy. According to estimates of iKS-Media expert Margarita Zobnina, the termination of relations with MegaFon could cost the dealer up to $ 2 million in lost revenue before the end of this year, and the operator’s losses will also be insignificant.
Other mobile retailers have no complaints about the dealer policy of the operator, while MTS and VimpelCom have no complaints about the work of Svyaznoy. Dixis says that the share of MegaFon in the total number of connections is about 35%.
“Both the dealer and the operator of the“ Big Three ”are interested in cooperation with each other in the future and sooner or later they will come to a settlement of mutual relations,” Nadezhda Zakharova, press secretary for Dixis, is optimistic. “Until recently, we believed that Svyaznoy and MegaFon would be able to come to an agreement,” said Ochir Mandzhikov, Euroset press secretary. At MegaFon, it was estimated that the buyer still has an alternative to the 250 Moscow Svyaznoy salons - the city accepts payments for another 50 thousand outlets. “We are not closing the door and are ready to continue negotiations, but Svyaznoy must draw conclusions,” Roman Prokolov is categorical.
ALEXANDRA KREKNINA
08/06/2007
Source @ rbcdaily
Source: https://habr.com/ru/post/12880/
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