
It is no secret that many IT companies expect to increase their own capital through the fast-growing markets of China, India and some other countries. Recently, representatives of Google Inc. presented their calculations regarding the increase in the number of Internet users in India. According to these calculations, by 2014 the number of Internet users in this country should triple.
About 100 million Indians can now call themselves Web users. By 2014, 200 million more will be able to call themselves that. According to Google representatives, the growth in the number of users will be possible due to extensive investments in the development of the country's network infrastructure, as well as due to the penetration of high-speed wireless communications. This kind of communication is becoming cheaper.
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Already, India is in third place in the number of Web users, after China and the United States. And this market will continue to grow and grow, since the total population in India is 1.2 billion, and as mentioned above, only 100 million people now have access to the Internet in this country. According to Google representatives, all these users spend a large amount of time on the Web, that is, they represent an active, rather than passive, Internet audience.
The volume of the Internet advertising market in India is now 200 million dollars a year, a drop in the pore compared to the global 80 billion a year. Now the volume of the Internet market in India is small, about 5 billion dollars (compare with 80 billion dollars in China), but the market is actively growing. Triple the number of users can mean a significant increase in revenues of IT companies in India. It is clear that now more and more representatives of large, medium and small businesses are paying attention to India, as an attractive sector for placing their own assets.
Via
yahoo