Twitter expanded service monetization program

For a long time, the Twitter management did not monetize the service at all, saying that it was necessary to choose the best way to advertise. The administration of the microblogging service tried various ways to monetize, introduced various types of advertising. And now she’s focused on a few, including advertising in “hot topics,” and advertising in messages. The other day there was information that many users began to receive obviously advertising messages from companies to which the user did not subscribe.

It became clear that Twitter really expanded its program of advertising in paid messages, however, the program still does not work in full force. AMC Theaters, American Express, Best Western, Disney, HP, Lexus, Lionsgate, Movietickets.com, Pepsi, Red Bull, Salesforce.com, Sephora, Microsoft, and Yahoo can be distinguished among companies and brands whose advertising messages have already managed to appear. .
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Twitter began to introduce paid messages around July. Then users received advertising messages, but only from the companies to which the user subscribed (or messages that directly related to those brands to which the user was subscribed, that is, something like contextual advertising in the form of tweets).

Now users get paid tweets related to brands that the person did not subscribe to. True, such messages are not received by all users, but by a small sample. Representatives of the microblogging service reported that they were going to gradually increase the scope of the program, expanding the number of users who will see advertising messages in the service. And even in this case, advertising is more or less relevant to the interests of the user. Developers say that relevance is determined by many factors, including the user's interests on Twitter, his subscribers, users to whom a particular person is subscribed, this person's interaction with other users, the content of his messages, etc.

Via CNET