Twitter launches web analytics tool

How much traffic does your site get from Twitter? The answer to this question will allow a tool for web analytics announced by Twitter called Twitter Web Analytics.



The new tool is designed to give site owners more data on the effectiveness of their integration with Twitter. It is based on the technologies of BackType, a company that deals with social analytics and which Twitter bought in June.



As the founder of BackType and new Twitter employee Christopher Golda explained , Twitter Web Analytics will help site owners to understand three key points: how much their content is spread on Twitter, how much traffic their site receives from Twitter, and how effective Twitter buttons are.

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As you can see in the screenshot, the analytics panel consists of four tabs. The first, “traffic”, displays the number of tweets with links to the site and the number of clicks on these links. Charts are available for the current day, last week and last month. The tweets tab shows all tweets containing links to the site, as well as all the tweets sent from the built-in Twitter buttons on the site. The administrator can retweet and reply to tweets from this panel. The “Twitter Button” tab shows how actively the Twitter buttons are used on the site, and the “Content” tab shows the most effective pages on the site.



According to Twitter director for web business development April Underwood, the data will be cleared of bots and spam. Twitter will also release a developer API.



Twitter Web Analytics is free and still in beta. A small group of partners will have access to it this week, and for all it will be launched within a few weeks.



via Mashable , ReadWriteWeb