Rebranding and football

Some time ago, a respected vik posted on Habré a note about the rebranding of one of the largest, if not the largest railway transport company in Europe. Narodt took the news "with a bang", not losing the opportunity to criticize the work of the company BBDO.


Some time later, the management of Russian Railways went even further, and an extremely interesting Challenge - the Cup of Russian Railways in football - built the foundation, supposedly, a new milestone in the company's history. Invited eminent clubs of the old woman of Europe. The project is regulated as “commercial”, in our language - “start-up”, and therefore it may be of interest to the community.

Today I was lucky to watch the match: FC Lokomotiv - Real Madrid FC on TV. I guess I will not be mistaken if I suppose that what he saw was the key moment in the framework of the tournament. As far as the game of the locomotive, the familiar to any more or less ill person, did not surprise, so did the surprise of the game of the royal club from Madrid. How ineptly the locomotive looked on the field, the players of the real looked so ironic and optimistic. Incredibly, when we tried to push these familiar poles of the same magnet, called football, we saw a stunning effect! And those who have not seen, just write down the result. 5: 2. Or 2: 5, as you prefer. And also write down that after the final two heads of the Madrid Real at the gates of the railroad workers, the expression on the faces of the Spaniards is like in training. In turn, the locomotive - like the land ate.
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Question. Does Locomotive Need Rebranding? If, after changing the logo at RZD, there is still no toilet room in a number of compositions, walls in the vestibule spattered, cold in the winter - blankets are given, hot in the summer - blankets are given out, laundry is damp, and prices are similar to similar prices for flights, then ... conclusion the obvious suggests itself: the rebranding of Russian football will never help.

In truth, the classic said: "Russia is a country of not frightened idiots." Today, the idiots scared you and congratulations.